A New Look For Nutella
Pistachio is one of the most requested alternative flavours for major confectionery brands. It has a serious, dedicated following. So a jar of Nutella Pistachio Cream appearing online was always going to cause a stir and attract immediate attention.
The mockup is a simple but effective edit of the standard 400g Nutella jar. The iconic red logo remains unchanged, but the label below is reworked in pale green and white. The usual image of hazelnuts and a splash of milk is gone entirely. In its place are whole and shelled pistachios next to a spoonful of distinctly green spread, communicating the flavour change instantly. The caption that accompanied the image online was straightforward: “Limited Edition Pistachio Cream Nutella, yes please!”.
The concept feels logical on the surface. Ferrero, Nutella’s parent company, is no stranger to the flavour, having used it in other products from its wider portfolio, such as Raffaello Pistachio. For the Nutella brand itself, this would be a major departure from its core identity. It’s a big shift. The brand’s entire global strength is its single-minded focus on one flavour profile. This breaks that rule completely.
The Official Hazelnut Range
In the UK, the Nutella brand is built entirely and exclusively around one core flavour: hazelnut. There are no official flavour variants on the spread itself, which has remained unchanged for decades. The closest the brand has come to a variation is the recent introduction of Nutella Plant Based, which is a recipe adjustment, not a new taste. All other product development has been in format, not flavour.
The current official product line demonstrates this focus perfectly. It starts, of course, with the classic Nutella Hazelnut Chocolate Spread. From there, the brand has expanded into the snack aisle with Nutella B Ready chocolate biscuits, a larger Nutella Chocolate Hazelnut Biscuit Tube, and a multipack version of the same biscuits. More recently, the name has moved into the freezer section. Shoppers can now find both a Nutella Chocolate Hazelnut Ice Cream Tub and a box of Nutella Chocolate Hazelnut Bake At Home Frozen Croissants. Every single one of these products uses the same iconic chocolate and hazelnut base. A pistachio edition would be the first true flavour deviation to ever hit the UK market. It would have no precedent.
What the real range looks like
The real UK Nutella range is exclusively hazelnut-based, including the classic spread, a Plant Based version, Nutella B Ready biscuits, an ice cream tub, and Bake At Home Frozen Croissants. A pistachio flavour would be the brand’s first true flavour innovation in the UK.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What products are in the official Nutella UK range?
- The UK range includes Nutella Hazelnut Chocolate Spread, a plant-based version, B Ready biscuits in various packs, a Chocolate Hazelnut Ice Cream Tub, and Bake At Home Frozen Croissants. All products are based on the original chocolate and hazelnut flavour.
- Has Ferrero ever made pistachio products?
- Yes, Ferrero, the company that owns Nutella, produces other items with pistachio. The Raffaello Pistachio variant is one example, but this is separate from the Nutella brand, which has always focused on hazelnut.
- Is Nutella Pistachio Cream Edition a real product?
- No, this is a Snackfish. It’s a mockup of a fictional product created by the online design page UK Snack Attack. It is not made by Ferrero and is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI