An Exceedingly Good Idea
Some brand crossovers feel so natural you wonder why they haven’t happened already. This concept, uniting two of the UK’s most recognisable treats, is a prime example. The idea marries the simple, straightforward format of Cadbury Dairy Milk Buttons with the very specific flavour profile of a Mr Kipling French Fancy.
The French Fancy is not a simple proposition. It’s a multi-layered experience: a light sponge base, a dollop of vanilla-flavoured buttercream, and a final, distinctively firm shell of fondant icing. The challenge is how to translate that complex structure into a small chocolate disc. The original social media caption declared it an “EXCEEDINGLY good idea”, a direct nod to Mr Kipling’s long-running advertising slogan, which suggests the creators knew exactly which nostalgic buttons they were pushing.
The Cadbury Brand Beyond Chocolate
While a collaboration between Mondelēz (Cadbury’s owner) and Premier Foods (Mr Kipling’s) might seem like a corporate fantasy, the Cadbury brand itself is no stranger to appearing in unexpected aisles. The name extends far beyond the confectionery section, lending its branding to a huge range of licensed products across the supermarket.
You can find it in the freezer section on Cadbury 99 Flake Cones and Boost Ice Cream tubs. It’s in the chilled dessert aisle with the brand’s Pots of Joy range. And, most relevantly, it’s a major presence in the ambient cake category. Products like Cadbury Caramel Cake Bars and Cadbury Fudge Cake Bars already place the brand in direct competition with Mr Kipling. This extensive licensing makes a cake-themed chocolate product feel entirely plausible, even if it is with a nominal rival.
The Buttons Format
Dairy Milk Buttons are one of Cadbury’s oldest and most enduring products, prized for their simplicity. They are just flat, circular drops of milk chocolate, a format that offers a quick melt and an uncomplicated eating experience. Introducing a complex, layered cake flavour would represent a significant departure from the norm.
Most previous Button variations have been simple chocolate swaps, like white chocolate or orange chocolate. A French Fancy version would presumably require more invention. Perhaps a filled button, a dual-layer mould, or even coloured coatings to mimic the iconic pink and yellow fondant of the classic cakes. It’s a simple format with a complex task.
What the real range looks like
Cadbury’s brand licensing already covers a wide array of non-confectionery items, particularly cakes and desserts. The current range includes Cadbury Caramel Cake Bars, Cadbury Fudge Cake Bars, and frozen products like Boost Ice Cream and Cadbury 99 Flake Cones. A French Fancy Button would be a logical, if ambitious, next step, bridging the gap between their chocolate and licensed cake offerings.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- What are the flavours in a Mr Kipling French Fancy?
- A classic French Fancy is a small square of sponge cake with a vanilla-flavour buttercream topping. The whole cake is then coated in a fondant icing, which in a standard pack comes in pink (strawberry flavour), yellow (lemon flavour), and sometimes brown (chocolate flavour).
- Do Cadbury and Mr Kipling make products together?
- No. The two brands are owned by separate, competing parent companies (Mondelēz and Premier Foods, respectively). There are no official product collaborations between them currently on the market.
- Are Cadbury French Fancy Buttons a real product?
- No, this product is not real. This image is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not available to buy from any retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI