A Tale of Two Ferrero Brands
This is one of those ideas that feels inevitable. The mockup shows a standard 400g Nutella jar, but with its familiar branding swapped for the white and orange of a Kinder Bueno. The suggestion is a perfect synthesis of two of Ferrero’s biggest properties: the iconic hazelnut spread, infused with the specific flavour of the creamy, wafer-filled chocolate bar.
Unlike many brand crossovers that feel forced, this one makes complete sense on paper. Ferrero owns both Nutella and Kinder, meaning there are no licensing hurdles or competing interests to navigate. It would be an internal collaboration, merging the hazelnut and cocoa base of Nutella with the distinct milky hazelnut cream filling and crispy wafer notes that define a Bueno. The idea taps into a long-held fan wish, combining two products that already share a common DNA.
Beyond the Original Jar
For decades, Nutella was just Nutella. The product line began and ended with the classic spread in its glass jar. In recent years, however, Ferrero has begun to aggressively expand the brand into new formats, establishing it as a platform for innovation rather than a static legacy product. The chilled and ambient aisles now host a surprisingly diverse range.
The expansion includes snack formats like Nutella B Ready biscuits and the larger Nutella Chocolate Hazelnut Biscuit tubes. More ambitiously, the brand has pushed into the freezer cabinet with a Nutella Chocolate Hazelnut Ice Cream Tub and Bake At Home Frozen Croissants. Against this backdrop of rapid diversification, the core spread has remained almost untouched. The only significant variant to arrive in the UK is the new Nutella Plant Based. A properly flavoured edition, like this Kinder Bueno concept, would represent the most dramatic evolution of the original product yet.
What the real range looks like
The current UK Nutella range has expanded far beyond the original jar. It now includes Nutella B Ready biscuits, Chocolate Hazelnut Biscuits in tubes and multipacks, a Chocolate Hazelnut Ice Cream Tub, and Bake At Home Frozen Croissants. The only variant on the core spread is the recently launched Nutella Plant Based, so a flavoured edition like Kinder Bueno would be a major innovation for the brand’s primary product.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- Who owns Kinder Bueno and Nutella?
- Both brands are owned by the Italian confectionery company Ferrero. This is why a crossover product is often suggested by fans, as the two products share a parent company and a focus on hazelnut flavours.
- What flavour is a Kinder Bueno?
- A classic Kinder Bueno bar consists of a thin, crispy wafer shell filled with a creamy, milky hazelnut filling. The bar is then coated in a thin layer of milk chocolate.
- Is Kinder Bueno Nutella spread real?
- No, this product is not real. The image is a Snackfish — a high-quality mockup created by the digital artist UK Snack Attack. It is not an official Ferrero product and is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI