A Squash Crossover
Percy Pig has become one of the most protected and extended product lines in UK grocery. The M&S character now has a range far beyond the original sweets, but a new concept image proposes a collaboration that feels overdue: a flavour partnership with another British retail staple, Robinsons squash.
The mockup shows a 170g sharing pouch of Percy Pig sweets flavoured with Robinsons Summer Fruits. The pack design merges the familiar pink Percy branding with the purple and green of the Robinsons logo, suggesting a direct flavour import from the popular concentrate. While Percy has appeared in different formats and even had guest characters, a co-branded flavour with a major drinks company would be a significant new direction. The caption that accompanied the image was simple: “Percy Pig made with Robinsons Summer Fruits squash! Would you try these?”
The Percy Pig Range
The current Percy Pig line-up is extensive, but it’s focused more on format than on radical flavour shifts. The core product remains the M&S Percy Pig Fruit Gums. Beyond that, the variations are mostly about scale, texture, and occasion.
Shoppers can find M&S Percy Pig Pals, Large Percy Pig sweets, and the smaller Percy Pig Piglets. For gatherings, there’s the M&S Percy Pig Party Time mix. The brand has also responded to dietary changes with the M&S Percy Pig Original Veggie Fruit Gums. Seasonal or gift editions are also common, like the current M&S Percy Pig You Give Me Butterflies pack. A direct flavour crossover with an external brand is not, however, something the range currently includes.
From Drink to Sweet
Translating drink flavours into confectionery isn’t new. The fizzy cola bottle is a foundational text of the pick-n-mix world. But bringing a squash or cordial flavour across is a less common route. Squash lacks the carbonation that gives fizzy drink-themed sweets their signature tang, relying instead on concentrated fruit notes. Robinsons Summer Fruits, a blend of strawberry, raspberry, cherry, and apple, is one of the most recognisable flavours in the category.
The partnership would pair two brands that occupy a similar space in the public consciousness: family-focused, multi-generational, and rooted in the weekly shop. It’s a logical pairing, even if it remains purely conceptual for now.
What the real range looks like
The official M&S Percy Pig range includes the original Fruit Gums, Pals, Large Percy Pig, Piglets, Party Time, Original Veggie, and You Give Me Butterflies variants. A co-branded flavour like Robinsons Summer Fruits would be a new departure, as the current line focuses on changing the format and character mix rather than introducing external brand flavours.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are original Percy Pig sweets?
- The classic Percy Pig flavour is a blend of raspberry, strawberry, cherry, and grape. The green ears on the original sweets were lime-flavoured, though different variants in the range have different flavour profiles.
- Are Percy Pig sweets an M&S exclusive?
- Yes, Percy Pig is an own-brand product line for Marks & Spencer. The sweets and all related merchandise are sold exclusively through M&S stores and their official online channels.
- Are Robinsons Summer Fruits Percy Pigs a real product?
- No, this product is not real. It is a Snackfish — a mockup created by the online page UK Snack Attack. The product is a fictional concept and is not manufactured or sold in any shops.
More like this
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- Haribo Tangfastics All Blue Edition Share Bag Concept
- Maoam Squashies Concept Imagines a Major Sweet Crossover
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI