The Colin Brand
The M&S Colin the Caterpillar cake has long since transcended its original format. What began as a simple chocolate log cake for children’s parties is now a sprawling brand with a presence across multiple aisles. The core proposition has been spun out into numerous formats, creating an entire ecosystem of products around the smiling caterpillar face.
The range covers confectionery far beyond the original cake. In the sweet aisle, you find Colin the Caterpillar Softies, Speckles, Cola Gums, and Fruit Gums. More recent additions include Sour Stomps, Cherry Gums, and Fruit Sours. The brand also extends to miniature versions, with Mini Colin the Caterpillar Cakes offering a smaller-scale replica of the main event. Beyond edible items, the branding appears on party supplies like Colin the Caterpillar Party Cups and Paper Plates, cementing its status as a complete party theme.
A Fourth Chocolate
This new design proposal moves Colin into a more contemporary flavour space with ruby chocolate. Introduced by Belgian-Swiss cocoa company Barry Callebaut in 2017, ruby is often cited as the ‘fourth type’ of chocolate, following dark, milk, and white. It is made from the ruby cocoa bean, and its distinctive pink hue is a natural property of the bean, not the result of added colouring or flavouring.
The flavour profile is typically described as having an intense fruitiness, with fresh, sour notes reminiscent of berries. This makes it a natural pairing for raspberry, which often features alongside it in patisserie and confectionery. The combination represents a clear step away from the straightforward milk chocolate of the classic Colin, suggesting a more adult-focused limited edition.
The Proposed Design
The packaging mockup places the new flavour squarely in the existing Colin the Caterpillar branding, using the familiar green box and clear window. The cake itself is coated in the characteristic pale pink of ruby chocolate, with a darker raspberry-coloured drizzle and matching feet. The signature white chocolate face remains unchanged.
The image appeared with the straightforward caption “Ruby Chocolate & Raspberry Colin the Caterpillar cake! This is unreal!”, signalling a direct and flavour-led concept. It follows the established pattern for M&S special editions, where a new flavour or collaboration is applied to a familiar and trusted product format.
What the real range looks like
The official M&S range currently includes the classic Colin the Caterpillar Cake, alongside numerous spin-offs like Colin the Caterpillar Softies, Cola Gums, Sour Stomps, and even non-edible items like Party Cups and Paper Plates. A Ruby Chocolate and Raspberry edition would be a flavour innovation, sitting apart from the core milk chocolate products.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What exactly is ruby chocolate?
- Ruby chocolate is a variety of chocolate introduced in 2017. It’s made from the ruby cocoa bean and has a natural pinkish colour and a flavour often described as slightly sweet and sour, similar to berries.
- Are there other Colin the Caterpillar products besides the cake?
- Yes, the brand is extensive. M&S sells a wide variety of sweets, including Softies, Cola Gums, and Fruit Sours, as well as Mini Colin Cakes and partyware like branded plates and cups.
- Is the Ruby Chocolate Colin the Caterpillar real?
- No, this is a Snackfish. It is a mockup created by UK Snack Attack, and it is not a real product sold in any store.
More like this
- M&S Pimm’s Summer Fruit Compote Doughnuts Concept
- Hubba Bubba Colin the Caterpillar: An M&S Crossover?
- M&S Biscoff Swirl Doughnuts: A New Bakery Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI