Two Brands, One Tube
The biscuit aisle is built on familiar pairings. Chocolate and orange, ginger and snap, fruit and shortcake. A new mockup proposes a very modern combination: McVitie’s and Kenco.
The concept is for Milk Chocolate Digestives infused with a Kenco Iced Latte flavour. It’s a direct co-branding exercise, placing both iconic logos on the classic McVitie’s tube pack. The design uses Kenco’s established blue and white branding, with imagery of a tall iced coffee sitting next to the familiar chocolate-topped biscuit. This isn’t a subtle hint of coffee; it’s a full partnership with a major instant and ready-to-drink coffee brand, suggesting a very specific flavour profile.
The McVitie’s Portfolio
McVitie’s has a sprawling and varied range, anchored by titans like Rich Tea and Original Hobnobs. They are not a brand that shies away from diversification, but their core biscuit innovations tend to stick to established flavour families. The current lineup includes straightforward classics like Ginger Nuts Biscuits and Fruit Shortcake Biscuits, alongside chocolate variations such as White Digestives and Gold Digestive Biscuits.
Their more adventurous side usually plays out under the Jaffa Cakes sub-brand, which has seen additions like Jaffa Cookies and the recent Jaffa Cakes Yuzu Lemon. But even there, the theme is primarily fruit. They also produce cake bars, like the McVitie’s Milky Way Cake Bars, and flapjacks. A direct coffee collaboration in their flagship Digestive line would be a significant departure, moving the brand into a flavour space currently unoccupied by its main competitors.
What the real range looks like
The real McVitie’s range is extensive, covering everything from McVitie’s Fig Rolls and Rich Tea Classic Biscuits to more recent additions like the Jaffa Cakes Yuzu Lemon. A Kenco Iced Latte flavour would be a new direction, sitting apart from their fruit-based Jaffa innovations and their classic biscuit selection.
- Mcvitie S Fig Rolls
- Mcvitie S Jaffa Cookies
- Mcvitie S Milky Way Cake Bars
- Mcvitie S Ginger Nuts Biscuits
- Mcvitie S Jaffa Digestives 250g
- Mcvitie S Hobnobs Oaty Flapjack
- Mcvitie S Jaffa Cakes Yuzu Lemon
- Mcvitie S Gold Digestive Biscuits
- Mcvitie S Fruit Shortcake Biscuits
- Mcvitie S Rich Tea Classic Biscuits
Frequently asked questions
- What is Kenco Iced Latte?
- Kenco is a popular brand of instant coffee in the UK. Their Iced Latte is part of a range of ready-to-drink chilled coffee products sold in supermarkets, designed to be drunk straight from the fridge.
- Has McVitie’s ever released a coffee-flavoured biscuit?
- While McVitie’s has a huge variety of products, including chocolate, fruit, and caramel flavours, a coffee-flavoured Digestive does not feature in their current core UK range. This collaboration would be a first for the brand.
- Are McVitie’s Kenco Iced Latte Digestives a real product?
- No, this is a Snackfish. The image of McVitie’s Kenco Iced Latte Digestives is a mockup created by UK Snack Attack and is not a real product sold anywhere.
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- McVitie’s Baileys Digestives: A Biscuit Aisle Twist
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI