Real Mix Innovation
A new design for the Swizzels Squashies range proposes a bag based on classic ice lollies. The ‘Fruity Pops Mix’ mockup presents a bag of soft, foam sweets in the shape of different frozen treats. It sits under a banner declaring it a ‘Real Mix Innovation Edition’. This is an established sub-brand for Swizzels. They already use it.
The current range includes one other product in this line: Squashies Splits Lollies. That edition turns the classic ice-and-ice-cream lolly into a single-flavour bag of sweets. This new concept takes the idea a step further. Instead of focusing on one type of lolly, it suggests a jumble of several different ones. The pack shows at least three distinct colours and shapes, implying a proper assortment rather than a uniform product.
The Current Line-Up
Swizzels launched Squashies in 2012, transforming their hard sweets into a softer, easier-to-eat format. The core of the range remains the Original flavour, which combines the milk-and-raspberry of a Drumstick lolly with the sherbet tang of a Refresher bar. From there, the line has expanded to cover a small number of distinct flavour profiles. Some are simple. Some are complex.
The standard offering now includes Bubblegum, Strawberry Cream, and a Sour Cherry Apple variant. Alongside the Splits Lollies edition, there is also an Ice Cream flavour bag, which contains a mix of strawberry and vanilla sweets. Most bags, however, stick to a pairing of two core flavours or a single dedicated one. A true multi-flavour mix based on a theme is a departure for the brand.
A Different Kind of Mix
The ‘mix’ in the current Squashies range is usually quite controlled. The Original bag contains just two types of sweet, as does the Ice Cream version. You know exactly what you are getting. The Fruity Pops Mix concept would change that. It suggests a random handful of different lolly flavours, much like a bag of Haribo Starmix or Tangfastics.
This would be a new direction for Squashies. It would move the product from a reimagined classic sweet into the territory of a genuine mixed assortment. The focus shifts from recreating one specific confectionary experience to creating a broader one based on a theme. The caption that accompanied the image was simple: “Squashies Fruity Pops Mix! Who else needs this?!”
What the real range looks like
The current Swizzels Squashies range includes Original, Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. The proposed Fruity Pops Mix would expand on the ‘Real Mix Innovation Editions’ theme currently occupied only by the Splits Lollies flavour.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Swizzels Squashies?
- Squashies are a brand of soft, foam-like sweets from the British manufacturer Swizzels. They are essentially softer, chewier versions of their classic hard sweets, such as Drumstick lollies, Refreshers, and Love Hearts.
- What lolly flavours are in the Fruity Pops Mix?
- The concept packaging doesn’t specify the exact flavours. It shows sweets in yellow, red, and orange, suggesting a mix of classic fruit ice lolly flavours like orange, lemon, and strawberry, but this is only an interpretation of the design.
- Is Squashies Fruity Pops Mix a real product?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere. Swizzels have not announced this product.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI