An Unexpected Flavour Profile
Percy Pig is one of the most protected brands in the M&S food hall. Its core identity is inextricably linked to a specific soft, chewy texture and a blend of fruit flavours, primarily raspberry and grape. A new design, however, introduces a flavour from far outside Percy’s usual orbit: Lotus Biscoff.
The image shows a classic pink 170g sharing pouch, but the Percy branding is joined by the distinctive red and white Lotus Biscoff logo. The sweets themselves are shown with the familiar Percy shape but coloured a biscuity brown, a significant departure from the usual pinks and purples of the range. The idea brings together two monolithic UK treat brands, proposing a sweet that abandons fruit entirely in favour of caramelised biscuit.
A Departure From The Core Range
The current Percy Pig offering is a tightly controlled world of fruit gums. There is very little deviation from the core concept. The standard bag of M&S Percy Pig Fruit Gums is the baseline, accompanied by variations in format and character mix, not in fundamental flavour. Shoppers can find M&S Percy Pig Pals, Large Percy Pig Fruit Gums for a bigger chew, and the miniature M&S Percy Pig Piglet Fruit Gums.
The range also includes M&S Percy Pig Party Time, a mix of different fruit-flavoured shapes, and the M&S You Give Me Butterflies, which adds butterfly-shaped gummies to the bag. Even the M&S Percy Pig Original Veggie Fruit Gums are about a recipe change—making the entire line suitable for vegetarians since 2022—rather than a flavour one. Every single product is a fruit gum. This Biscoff variant would be the first of its kind, breaking a decades-long pattern by introducing an outside brand and a non-fruit profile.
What the real range looks like
The real Percy Pig sweet range is exclusively fruit-flavoured. The current lineup includes Percy Pig Fruit Gums, Percy Pig Pals, Large Percy Pigs, Piglets, Party Time, Original Veggie, and the You Give Me Butterflies mix. A Biscoff edition would be the first-ever brand crossover to change the fundamental taste of the sweets themselves.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are Lotus Biscoff Percy Pigs?
- The concept proposes a sweet that has the soft, gummy texture of an M&S Percy Pig but is flavoured with the distinct caramelised spice of a Lotus Biscoff biscuit, rather than the traditional fruit.
- Is the entire Percy Pig range vegetarian?
- Yes. While the original recipe contained pork gelatine, M&S completed the transition to an entirely gelatine-free, vegetarian recipe across the whole Percy Pig sweet range in 2022.
- Are Lotus Biscoff Percy Pigs a real product?
- No, this product is not real. This is a Snackfish — a digital mockup created by the online artist UK Snack Attack. It is not available to buy from M&S or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI