A Three-Way Flavour Collision
This is a complicated proposition. A new design doing the rounds online shows a sharing pouch of Maltesers, but not as we know them. The concept combines the classic honeycomb malt ball with the branding of milkshake maker Frijj, and one of its most dessert-like flavours: Fudge Brownie. The mockup even carries its own sub-brand, billing the flavour as one of the ‘Real Flavour Innovation Editions’.
It’s an ambitious crossover. Frijj is a powerful brand in its own right, a long-standing fixture of the supermarket chilled cabinet. Their Fudge Brownie flavour is a real, established product, sitting alongside their core range of Chocolate, Strawberry, and Banana milkshakes. Layering that onto a confectionery titan like Maltesers creates a specific, and very rich, flavour idea. The packaging itself, a dark, chocolatey brown, departs from the familiar Maltesers red to signal a completely different product.
The Expansive Maltesers Universe
A move like this wouldn’t be entirely without precedent. The Maltesers brand has expanded far beyond the cinema box and the sharing pouch that made its name. They are already in the drinks business. A Maltesers Chocolate Milkshake Drink is a standard supermarket product, and you can also buy jars of Maltesers Instant Hot Chocolate. A partnership with another drinks brand, while a step further, is therefore not a total fantasy.
The core product has also been iterated on extensively. We have Maltesers White, Maltesers Truffles, and Maltesers Chocolate Clusters. Outside of pure confectionery, the brand appears on Cake Bars. And that’s before touching the seasonal products. The Christmas period brings a whole range of Maltesers Reindeer items, from individual treats to multipacks and advent calendars. The brand is constantly experimenting with format. A flavour collaboration is one of the few avenues they haven’t explored.
What the real range looks like
The real Maltesers range is extensive, including Maltesers Truffles, Chocolate Clusters, and Cake Bars, alongside a huge seasonal Christmas offering. This Frijj concept would join an existing Maltesers Chocolate Milkshake Drink and an Instant Hot Chocolate, placing it in a category the brand already occupies.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- Is Frijj Fudge Brownie a real milkshake flavour?
- Yes, it is. Frijj produces a range of bottled milkshakes sold in UK supermarkets, and Fudge Brownie is one of their established flavours, often found alongside core variants like Chocolate and Strawberry.
- Do Maltesers make many collaboration products?
- While the brand has a very wide range of its own spin-offs like Truffles and Clusters, collaborations with other major food and drink brands are not a feature of their current strategy. Their product development tends to focus on variations of their own core honeycomb and chocolate recipe.
- Are Frijj Fudge Brownie Maltesers available to buy?
- No, this product is not real. This is a Snackfish, a piece of digital art showing a fictional product. The image is a mockup created by the online artist UK Snack Attack and is not sold anywhere.
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- Pimm’s Flavour Maltesers: A Summer Drinks Crossover
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI