A Noughties Night Out Crossover
This is a combination that seems engineered to provoke a strong response. A new design doing the rounds online shows a 102g Maltesers sharing pouch rebranded with the unmistakable electric blue of WKD. The concept is simple: the classic honeycomb malt balls, but coated in a shell flavoured like the iconic alcopop.
The appeal hinges entirely on a specific kind of nostalgia. WKD Blue belongs to a very particular era of British nightlife, and bringing that flavour profile into mainstream confectionery is a deliberately jarring move. The mockup uses the standard Maltesers pouch format, but replaces the familiar red with a gradient of WKD’s signature colour, complete with the drink’s logo. It’s a direct and unambiguous brand crossover.
The Modern Maltesers Range
While a flavour partnership like this would be a new direction, the Maltesers brand itself is no stranger to diversification. The core product has spawned a huge ecosystem of spin-offs that occupy various supermarket aisles. Beyond the standard bags and boxes, you can buy Maltesers Cake Bars, a Chocolate Milkshake Drink, and even an Instant Hot Chocolate Jar.
The brand also has a formidable seasonal presence, dominated by its Reindeer-themed products. At Christmas, the range includes the Maltesers Reindeer Multipack, single treats, mini bags, and multiple advent calendars. In the premium space, the brand offers Maltesers Truffles in gift boxes and their own calendars. The key takeaway is that innovation for Maltesers has traditionally meant new formats, textures like the Chocolate Clusters, or different chocolate types like the Maltesers White Box. They have not, to date, collaborated with another beverage brand for a flavour variant.
What is WKD Blue?
For the uninitiated, WKD Blue is a vodka-based alcopop with a flavour officially described as ‘mixed fruit’. In practice, it’s a very sweet, slightly sharp taste often identified with raspberry and blueberry notes, but its most famous characteristic is its vivid, artificial-looking blue colour. The drink became a cultural shorthand for student nights and starter pubs in the early 2000s.
Fusing this with a family-favourite chocolate is an odd proposition. One is a quiet night in, the other is a sticky dancefloor. While many snack brands are exploring flavour crossovers, they tend to remain within the world of food, collaborating with biscuit or dessert brands. An alcopop partnership, even if just for the flavour profile, would be a much bolder step.
What the real range looks like
The genuine Maltesers range focuses on format variations, not flavour crossovers. Products like Maltesers Truffles, Cake Bars, and the seasonal Reindeer line expand the brand into different occasions. A WKD Blue edition would be a complete departure, introducing a third-party brand flavour for the first time.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What flavour is WKD Blue supposed to be?
- WKD Blue has an official flavour profile of ‘mixed fruit’. Most people identify the taste as a sweet and slightly tart combination of raspberry and blueberry.
- Have Maltesers ever done a brand crossover flavour before?
- No. While the brand has numerous spin-offs like milkshakes, hot chocolate, and cake bars, it has never released a flavour variant in collaboration with another brand, especially not from the alcoholic beverage category.
- Are WKD Blue Maltesers real?
- No, this product is not real. The image is a Snackfish — a mockup created by the online page UK Snack Attack. It is a conceptual design and is not for sale anywhere.
More like this
- Cadbury Fruit & Nut Imagined as a Button Dabber
- Cadbury Dairy Milk Caramel Coffee Buttons Mockup
- Cadbury Honeycomb Flake: A New Bar Concept Appears
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI