A New Format for Pringles
The Pringles tube is one of the most recognisable pieces of packaging in the supermarket. Its cylindrical shape and the uniform stack of crisps within are central to the brand’s identity. This new concept throws that entire form factor away in favour of something more commonly seen in a pharmacy.
The mockup shows miniature Pringles, described as ‘Micro-Chips’, housed in a plastic and foil blister pack. The format encourages portion control by dispensing the crisps one at a time, each popped from its own sealed cavity. This is a fundamental shift from the shareable, endlessly dippable format of the standard tube. The caption that accompanied the image asks, “Would you pop these?”—framing the crisps less as a snack and more as a single-dose treat.
Classic Flavour, Radical Pack
While the packaging is a significant departure, the choice of flavour is anything but. Salt & Vinegar is one of the UK’s most established and popular crisp flavours, a cornerstone of any manufacturer’s core range. By anchoring such an unusual format with a deeply conventional flavour, the design focuses all the attention on the packaging itself.
It isn’t an attempt to introduce a wild new taste. Instead, it’s an experiment in form. The familiar green branding and Mr. Pringle mascot are present, but they sit on a product that shares more DNA with a pack of paracetamol than a tube of Sour Cream & Onion. The choice is deliberate: the packaging is the novelty, not the flavour profile.
What the real range looks like
This product’s format connects it to a surprisingly broad family of UK products that use a ‘flip’ or ‘pop’ mechanism. While not flavour variants, this group includes items as diverse as the Gardman Flip Top Seed Feeder, a range of Smidge Flip Straw Bottles, Stanley’s Iceflow Flip Straw Bottle, and even a Locknlock Kitchen Caddy with a Flip Top Lid. In the chilled aisle, M&S offers both a Flip Dip Red Pepper Cream Cheese Dip and a Basil Dip with Pesto Drizzle, which use a similar reveal mechanism.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Red Pepper Cream Cheese Dip
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What are Pringles Micro-Chips?
- Pringles Micro-Chips is the name given to the miniature crisps seen in this design concept. They are housed in a blister pack, a format not used for any official Pringles products.
- Is Salt & Vinegar a standard Pringles flavour?
- Yes, Salt & Vinegar is a long-standing and widely available flavour in the official Pringles range, sold in the brand’s traditional cardboard tube.
- Are Pringles Salt & Vinegar Blister Packs real?
- No, this is a Snackfish. It is a mockup created by the online creative page UK Snack Attack. It is a piece of digital art and is not a real product sold anywhere.
More like this
- A Look at the Worcester Sauce Pringles Blister Pack Idea
- Pringles Hot & Spicy Imagined in a Blister Pack
- Paprika Pringles Imagined in a Blister Pack Format
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI