A Major Brand Crossover
The Colin the Caterpillar universe is extensive. Since his launch in 1990, the Marks & Spencer cake has become a centrepiece of British birthdays, spawning a whole cast of characters and a vast merchandise line. Ferrero’s Kinder Bueno, meanwhile, has its own distinct following, particularly the white chocolate variant which first appeared in the early 2000s.
This design proposes a collision of the two. It drops the familiar Bueno branding onto a classic M&S product format, using the purple livery associated with the high street retailer. The concept leverages the core identity of both products: Colin’s recognisable face and the specific flavour profile of a Kinder Bueno White bar. The packaging uses M&S fonts for the main description, but adopts the rounded, red Kinder logo for the ‘Bueno’ part of the name, suggesting a formal, dual-branded partnership.
The Tub Format
Colin is no stranger to the freezer aisle. M&S already produces Colin the Caterpillar ice cream lollies, which feature a chocolate-covered swirl of milk and chocolate ice cream with Colin’s signature white chocolate face. A large-format tub would be a logical next step for the brand, moving beyond single servings into a shareable format that mirrors the original birthday cake’s function.
This mockup places the concept firmly in that territory. The lid features Colin’s face, consistent with all official branding, while the side of the tub shows a scoop of ice cream filled with wafer and hazelnut pieces. The flavour family is listed as ‘Strawberry Swiss Roll’, which seems to be a design quirk; the main branding and imagery are entirely focused on the white chocolate and hazelnut combination central to the Kinder Bueno bar. The design itself is a simple, effective application of one brand’s visual identity onto another’s established product.
Deconstructing the Flavour
The appeal of a Kinder Bueno White bar is its specific combination of textures and tastes. The core components are a crisp wafer shell, a smooth hazelnut cream filling, and a coating of white chocolate dotted with cocoa meringue pieces. Translating this into an ice cream format would involve recreating these distinct elements.
Based on the pack shot, the ice cream would likely feature a hazelnut-flavoured base, with pieces of wafer included as a mix-in to provide texture. The white chocolate element would probably form a swirl or solid chunks within the tub, mimicking the bar’s coating. The idea is less of a simple flavouring and more of a textural composite, bringing the full experience of the confectionery bar into a frozen dessert. It’s a popular path for established chocolate brands looking to expand their presence in the freezer cabinet.
Frequently asked questions
- Is this a real M&S and Kinder collaboration?
- Brand crossovers are very common in the snack world, but this specific partnership is a concept. M&S has not announced any official collaboration with Ferrero for a Kinder Bueno-flavoured Colin the Caterpillar product.
- What would be in a Kinder Bueno Colin ice cream?
- Based on the source product, the ice cream would be built around the flavours of a Kinder Bueno White bar. This includes a smooth hazelnut cream, pieces of crispy wafer, and white chocolate.
- Is Colin the Caterpillar Kinder Bueno ice cream real?
- No, this product does not exist. This is a Snackfish — a mockup of a fictional product created by the online design page UK Snack Attack. It is not available for sale in M&S or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI