A Major Brand Crossover
A new design doing the rounds online proposes a significant collaboration: M&S’s Colin the Caterpillar meets Oreo. The mockup, presented in the familiar long cardboard box, imagines a “Colin the Oreo Caterpillar,” a cookies-and-cream sponge cake with what appears to be a dark biscuit crumb coating.
The visual identity is a clear hybrid. It retains Colin’s signature white chocolate face and feet, but swaps the classic milk chocolate shell and smartie-style ‘speckles’ for a textured, monochrome finish reminiscent of the famous American cookie. The idea merges one of the UK’s most protected-status party cakes with a global flavour profile that has become a near-universal ingredient in desserts, ice creams and milkshakes.
The Expanding Colin Universe
While a direct, co-branded flavour variant on the main cake would be a new step, the Colin the Caterpillar brand itself is no stranger to diversification. What began as a single chocolate log cake in 1990 has become a sprawling M&S sub-brand that now occupies significant space in the confectionery aisle.
Most of the experimentation has been in sweets. The range includes standard `Colin the Caterpillar Fruit Gums` and `Softies`, but has also branched into more specific flavour profiles like `Cola Gums` and `Cherry Gums`. A parallel range of sour sweets also exists, including `Colin the Caterpillar Sourtastic`, `Sour Stomps`, and `Fruit Sours`. Alongside the main cake, M&S also sells `Mini Colin the Caterpillar Cakes`, shrinking the format down for individual consumption. The character has become a platform for a wide array of spin-offs.
What the real range looks like
The current M&S Colin the Caterpillar range focuses heavily on confectionery, with numerous variants like `Colin the Caterpillar Cola Gums`, `Fruit Sours`, and `Sour Stomps`. A flavour crossover like Oreo Crumble would be a new direction, applying a variant to the main cake format itself rather than a spin-off sweet.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What flavour is the Oreo Colin the Caterpillar cake?
- The concept shows a cookies and cream flavour, named ‘Oreo Crumble’ on the packaging. The design features a dark biscuit crumb coating over the sponge roll, with the traditional white chocolate face and feet.
- Has M&S released other Colin the Caterpillar cake flavours?
- The core range sticks to the classic chocolate log, but the brand has expanded significantly into other formats. The main area for flavour experimentation has been confectionery, with a wide array of fruit, cola, and sour gums now available.
- Is the M&S Colin the Oreo Caterpillar cake real?
- No, this product is not real. The image is a Snackfish — a fictional concept mockup created by the online creative page UK Snack Attack. It is not sold at M&S or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI