A Biscoff Brand Crossover
Another major brand has entered the Lotus Biscoff extended universe. A new multipack box shows a Magnum Lotus Biscoff Crunch, combining the classic ice cream stick with the ubiquitous caramelised biscuit. The concept follows a familiar path for Biscoff, which has previously lent its distinctive flavour to everything from chocolate bars to protein powders.
The pack design is a straightforward blend of the two brands’ visual identities. It shows the standard Magnum shape, coated in cracking chocolate flecked with biscuit pieces, alongside the prominent red Lotus Biscoff logo. The format is the classic 3-pack, a staple of supermarket freezer aisles. It is a logical, almost inevitable, combination.
The Magnum Freezer Range
This flavour would join a well-established and varied Magnum range. The brand’s core offering is built on its Classic, White Chocolate, and Almond sticks, which have anchored its position for years. Alongside these are permanent flavour variants like Mint and Salted Caramel, which cater to a similar confectionery palate.
Magnum also experiments with more ambitious editions. The current range includes fruit-forward options like Double Raspberry and the more unusual Signature Peach, proving there is space for innovation beyond simple chocolate and vanilla. There are also format variations, with Mini versions of the Classic and Mint flavours available, as well as a Double Salted Caramel tub. The Biscoff concept, however, sticks to the primary multipack format.
Texture and Flavour Innovation
The ‘Crunch’ element proposed here isn’t new territory for Magnum. The Almond stick is one of the brand’s original pillars, establishing from the start that a textured coating is a key part of its appeal. The Double Raspberry edition also features a layered texture, with a raspberry sauce under the chocolate shell.
A Biscoff edition would simply swap nut pieces for caramelised biscuit crumbs. It’s a flavour profile that sits comfortably next to existing products like Salted Caramel, targeting the market for rich, dessert-inspired tastes. This isn’t a radical departure. It is an expansion.
What the real range looks like
The current Magnum range in UK shops includes core flavours like Classic, White Chocolate, and Almond, alongside fruit editions such as Double Raspberry and Signature Peach. A Lotus Biscoff Crunch version would sit with other confectionery-inspired variants like Salted Caramel and Mint, adding a popular biscuit texture to the lineup.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What is a Magnum Lotus Biscoff Crunch?
- It’s a concept for a Magnum ice cream that incorporates the flavour and texture of Lotus Biscoff biscuits into its signature cracking chocolate shell.
- Does Lotus make its own ice cream?
- Yes, Lotus produces its own branded ice cream sticks and tubs featuring the Biscoff flavour. This Magnum concept is a fictional crossover between the two brands.
- Is the Magnum Lotus Biscoff Crunch real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI