A Major Brand Crossover
A new concept image proposes a crossover between two big names from the freezer aisle and the confectionery shelf: Magnum and Milkybar. The mockup, which appeared online with the caption “Cracking Milkybar Raspberry Magnum, yes please!”, shows a standard three-pack Magnum box, rebranded for a Milkybar Raspberry edition.
The sticks on the pack are coated in white chocolate, embedded with what look like freeze-dried raspberry pieces. It’s a straightforward proposition, combining Magnum’s familiar ice cream format with Nestlé’s iconic white chocolate. Brand collaborations are a standard part of the UK snack landscape, but they rarely cross the streams of major parent companies like Unilever (Magnum) and Nestlé (Milkybar). This makes the concept particularly ambitious. It pairs a premium ice cream, marketed squarely at adults, with a white chocolate brand often associated with childhood and the “Milkybar Kid” advertising of decades past.
The Current Magnum Line-Up
Looking at Magnum’s current UK range, this concept isn’t as far-fetched as it might seem. The brand already has a permanent Magnum Double Raspberry in its freezers. That existing product is complex: raspberry ice cream, a raspberry sauce swirl, a cocoa coating, and then the final thick layer of cracking milk chocolate. Magnum also has a long-standing Magnum White Chocolate, which offers a simple vanilla ice cream in a white chocolate shell.
This Milkybar idea effectively proposes merging the two established products. It would swap the unbranded white chocolate for a specific, well-known one, and combine it with the raspberry flavour profile Magnum already uses. The execution in the mockup appears simpler than the Double Raspberry, focusing on a textured outer shell rather than multiple internal layers of sauce. It would sit alongside other variants like Mint, Almond, Salted Caramel, and the recent Magnum Signature Peach.
Format and Familiarity
The choice of a three-pack multipack box is significant. It’s the standard take-home format for Magnum’s core flavours, such as the Magnum Classic Ice Cream Sticks 3x100ml. This places the concept firmly in the weekly shop category, rather than as a single impulse buy from a corner shop freezer cabinet.
The branding on the pack is a clean fusion, with the Magnum ‘M’ logo sitting alongside the recognisable Western-style Milkybar wordmark. The visual language is all Magnum, using their typical dark, premium packaging style, but the colour scheme is adjusted to the white and red of the core ingredients. It’s a logical presentation for a brand that has already experimented with its format, such as the Magnum Double Salted Caramel Ice Cream Tub, which deconstructs the classic stick for a different occasion. The focus here is on a familiar format with a blockbuster flavour combination.
What the real range looks like
This concept would join a Magnum range that already includes a fruit flavour, the Magnum Double Raspberry, and a white chocolate option, the Magnum White Chocolate. The current line-up also features Magnum Classic, Mint, Almond, and Salted Caramel sticks, alongside a Magnum Signature Peach.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- Does Magnum make other fruit ice creams?
- Yes, alongside the permanent Magnum Double Raspberry, the brand has released other fruit editions. The current UK range includes Magnum Signature Peach Ice Cream Sticks.
- Is there a real Milkybar ice cream?
- Yes, Nestlé produces its own official range of Milkybar ice cream. These are typically available as simple white chocolate-coated sticks or in tubs, separate from the Magnum brand.
- Is the Magnum Milkybar Raspberry a real product?
- No, this is a Snackfish. The image is a mockup created by the digital artist UK Snack Attack and is not a real Magnum product sold in shops.
More like this
- Strongbow Dark Fruit Magnum Ice Cream Concept Appears
- Smarties Milkybar Magnum Concept Unites Two Nestlé Brands
- Magnum Ruby Chocolate & Wild Strawberry Sticks Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI