A Fourth Kind of Chocolate
This latest concept imagines a Magnum that steps away from the traditional milk, dark and white chocolate trio. The mockup, presented in a standard 3-pack multipack box, proposes a Ruby Chocolate & Wild Strawberry edition. It looks every bit a part of the official family. The design is clean. The execution is flawless.
Ruby chocolate is not white chocolate with added colouring. It is a genuine fourth type of chocolate, first introduced by Belgian chocolatier Barry Callebaut in 2017. Derived from the ruby cocoa bean, it has a naturally occurring pinkish hue and a distinct flavour profile often described as intensely fruity with sour, berry-like notes. This makes it a very specific choice for an ice cream coating. Paired with wild strawberry, the idea leans into those inherent fruit characteristics, suggesting a deliberate and premium flavour combination.
Innovation in the Freezer Aisle
Magnum is no stranger to flavour innovation, though its core range is built on reliable pillars. Supermarket freezers are dominated by Magnum Classic, Magnum White Chocolate, and Magnum Almond. They are the brand’s bedrock. Alongside these, however, sits a more adventurous line of products that experiment with fruit and complex textures.
The current range includes a Double Raspberry variant and a Signature Peach edition, demonstrating that fruit-led ice creams have a firm place in the lineup. There are also offerings like Salted Caramel and Mint, which cater to different tastes entirely. A Ruby Chocolate & Wild Strawberry edition would not be an outlier. It would sit comfortably alongside the more creative entries, aimed at shoppers looking for something beyond the standard offering. It moves away from nuts and caramel into a more defined fruit category.
What the real range looks like
Magnum’s current UK range includes established classics like Almond and White Chocolate, alongside fruit-led editions such as Double Raspberry and Signature Peach. A Ruby Chocolate & Wild Strawberry variant would fit into this more experimental, premium part of the lineup, which also features flavours like Salted Caramel and Mint.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What is ruby chocolate?
- Ruby chocolate is often called the ‘fourth type’ of chocolate, after dark, milk, and white. It is made from specific ruby cocoa beans and has a natural pink colour and a flavour profile with notes of red berries and a slight sourness.
- Does Magnum often release new fruit flavours?
- Yes, while the brand has a core range of classics, it regularly introduces new and limited-edition flavours. The current lineup includes fruit-based options like Double Raspberry and Signature Peach, showing an established history of this kind of product.
- Is Magnum Ruby Chocolate & Wild Strawberry real?
- No. This is a Snackfish. The image is a mockup created by the online creative UK Snack Attack and is not a real product sold by Magnum.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI