The Drinks Crossover
The freezer aisle has seen its share of brand collaborations, but few are as direct as this one. A concept image proposes a Magnum ice cream infused with the flavour of Tango Blood Orange. The format is Magnum’s classic three-pack multipack box, a familiar sight in supermarket freezers across the country.
The branding is a simple fusion. It uses Magnum’s black and gold identity, but swaps the usual cream or brown colour scheme for the vibrant orange of its proposed partner. It’s a soft drink ice cream. On a stick. The name also suggests a textural element: ‘Crunch’. This implies more than just a flavoured ice cream, perhaps sharp orange crystals in the chocolate shell or a sorbet core.
Magnum’s Fruit Flavours
Magnum, a Unilever brand, is not new to fruit. The core range often features a fruit-based option sitting alongside the mainstays of Classic, White Chocolate, and Almond. Currently, that space is occupied by Double Raspberry and the more recent Signature Peach. Both are built around sauces, ripples, or coulis paired with the standard vanilla ice cream.
A blood orange flavour would be a departure. It’s a much sharper, more acidic profile than the soft fruit notes of peach or the tartness of raspberry. Citrus is also largely absent from the brand’s UK stick-format multipacks, which tend to focus on chocolate, caramel, nut, and mint profiles. This concept pushes Magnum into a completely different part of the flavour spectrum, one more commonly associated with sorbets or ice lollies than premium Belgian chocolate-coated ice cream.
Tango’s Brand Identity
The partner brand here is key. Tango, owned by Britvic, has built its entire identity on intense, sharp, often citrus-based flavours since its modern relaunch in the 1990s. Its Blood Orange variant is a permanent part of the range, so the flavour itself is not an invention. The challenge for any real-world version would be capturing that signature ‘tang’ without it being jarringly acidic against the creamy, sweet profile of a Magnum.
The success of such a product would depend entirely on that balance. It has to be recognisably Tango. It also has to be recognisably a Magnum. Reconciling a famously sharp carbonated drink with a smooth, rich ice cream is the central design problem this concept poses. It’s a clever idea.
What the real range looks like
The current Magnum multipack range in the UK includes variants like Classic, Almond, White Chocolate, Double Raspberry, and Signature Peach. A Tango Blood Orange flavour would be a new direction, introducing a sharp citrus profile not currently represented in its mainstream ice cream stick offerings.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What is a Tango Blood Orange Magnum?
- It’s a concept for a fictional ice cream that combines the classic Magnum format with the flavour of the Britvic soft drink, Tango Blood Orange. The mockup shows a standard 3-pack multipack box.
- Does Magnum make other fruit-flavoured ice creams?
- Yes. While the core range is focused on chocolate, caramel, and nuts, Magnum’s UK lineup currently includes Double Raspberry and Signature Peach variants in multipacks.
- Is the Tango Blood Orange Magnum a real product?
- No, this product is not real. It is a Snackfish — a mockup of a fictional product created by the online artist UK Snack Attack. It is not manufactured by Unilever or Britvic and is not sold anywhere.
More like this
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- Magnum Double Cornish Clotted Cream Multipack Concept
- Reese’s Peanut Butter Magnums: The Crossover Has Landed
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI