Two Household Names
Brand crossovers often feel speculative, but some combinations just seem to make immediate sense. This concept for a Haribo and Ribena collaboration is one of them. The mockup shows a familiar Haribo share bag, this time in Ribena’s signature purple, featuring a “Gummy Berry Mix” with the classic blackcurrant flavour.
The design combines the Haribo Goldbear mascot with Ribena’s juicy blackcurrant visuals. It’s a simple pitch. It proposes taking one of the UK’s most recognised squash flavours and applying it to one of its most dominant gummy sweet brands. The format, the 160g-ish share bag, is standard territory for both snacking and confectionery.
The Haribo Share Bag Range
Haribo’s UK presence is built on its share bags. The core range is extensive and deeply established, led by the big three: Starmix, Tangfastics, and Supermix. Alongside these are the single-focus Goldbears bags and more niche offerings like the Bone Shakers Sharing Bag. The brand also uses other formats, from the Rainbow Strips Zing to larger tubs of Starmix and Tangfastics for parties and seasonal events.
While Haribo often innovates within its own lines, collaborations with external brands are rare. The most prominent current example is the Ritter Sport Haribo bar, which incorporates mini Goldbears into a milk chocolate square. This sets a precedent. A partnership with another major food and drink brand like Ribena would be a significant move, but it is not entirely without parallel in the company’s strategy. It would be a major confectionery launch.
Ribena’s Flavour Profile
For its part, Ribena is synonymous with one flavour: blackcurrant. Since its launch in the 1930s, the brand has built an empire on it. While other flavours have been introduced over the years, the original blackcurrant squash remains the company’s anchor and a fixture in British households.
That singular flavour identity makes it a straightforward candidate for this kind of product extension. There is no ambiguity. Consumers know exactly what “Ribena flavour” means, making a gummy sweet version an easy concept to grasp. The idea plays on the brand recognition of both parties without needing much explanation.
What the real range looks like
Haribo’s actual UK range is dominated by its own brands in share bag format, such as Starmix, Supermix, Tangfastics, and Goldbears. While the company has collaborated with Ritter Sport, this Ribena Gummy Berry Mix would be its first partnership with a major UK soft drink brand.
- Haribo Sharing Tub
- Ritter Sport Haribo
- Haribo Elf Surprises
- Haribo Advent Calendar
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Bone Shakers Sharing Bag
- Haribo Starmix Sweets Sharing Bag
Frequently asked questions
- What flavour would the Haribo Ribena mix be?
- The concept is for a ‘Blackcurrant Gummy Berry Mix’, based on Ribena’s iconic and most famous flavour. The pack imagery shows dark purple and red berry-shaped sweets.
- Has Haribo ever collaborated with another brand before?
- Yes, though it is uncommon. The most prominent example currently available in the UK is the Ritter Sport Haribo chocolate bar, which contains miniature Haribo Goldbears.
- Is Haribo Ribena Gummy Berry Mix a real product?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not in development and cannot be bought anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI