A Britvic and Haribo Crossover
Brand crossovers in the confectionery aisle are often a simple case of one chocolate bar borrowing the filling of another. A partnership between Haribo and Britvic’s Fruit Shoot, however, would represent something different: a meeting of two completely separate categories. Haribo is the dominant force in fruit gums and jellies, while Fruit Shoot is one of the most recognisable brands in the UK children’s drinks market.
The logic is straightforward. Fruit Shoot’s core flavours are already aligned with the profiles Haribo works with. Translating a drink into a gummy sweet is a well-established process. The mockup proposes doing just that, bringing Britvic’s branding onto a classic Haribo share bag format. It imagines a product that could sit equally well in the confectionery aisle or alongside lunchbox items, leveraging the brand recognition of both.
The Gummy Bottle Format
The concept specifies a ‘Gummy Bottle Mix’, using one of Haribo’s most familiar shapes. The bottle sweet is a long-standing component of Starmix, arguably the brand’s flagship assortment. Committing a whole bag to a single shape is not unusual for the company — consider the Goldbears — but dedicating it to a co-branded flavour mix would be a new direction.
A ‘mix’ implies multiple flavours would be included, presumably corresponding to the actual Fruit Shoot drinks range. The core Fruit Shoot lineup consists of Apple & Blackcurrant, Orange, and Summer Fruits. The packaging mockup reflects this, using the familiar purple and orange colours associated with the drink bottles. The bag design itself is a hybrid, blending the established Haribo layout with the prominent Fruit Shoot logo and fruit splash graphics.
What the real range looks like
The current Haribo share bag range is extensive, including classics like Starmix, Supermix, and Goldbears, alongside newer additions like Nostalgix and themed bags such as Bone Shakers. A Fruit Shoot edition would be a rare co-branded entry, sitting apart from the main themed assortments and seasonal specials like Elf Surprises or the Advent Calendar.
- Haribo Sharing Tub
- Haribo Elf Surprises
- Haribo Advent Calendar
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Bone Shakers Sharing Bag
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
Frequently asked questions
- What flavours would be in a Haribo Fruit Shoot mix?
- The mockup is for a ‘Gummy Bottle Mix’. Based on Britvic’s real Fruit Shoot range, a mix would likely be based on the core flavours of Apple & Blackcurrant, Orange, and Summer Fruits.
- Do Haribo make sweets based on drinks?
- Haribo’s main ranges, such as Starmix and Tangfastics, include cola bottle sweets, but a full product line co-branded with a specific soft drink like Fruit Shoot would be a new strategy for the company in the UK.
- Is Haribo Fruit Shoot Gummy Bottle Mix real?
- No, this product is not real. It is a Snackfish — a fictional product concept and mockup image created by the online design page UK Snack Attack. It is not for sale anywhere.
More like this
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- Haribo Tangfastics Just Fizzy Cherries Share Bag
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI