A New Take on the Meal Deal Main
The lunchtime meal deal is a British institution. Its components are well-established: a main, a snack, a drink. But the main event is often a battle between the sandwich, the wrap, and the salad. This concept from UK Snack Attack throws a new contender into the ring, blending two of those categories into one.
It proposes a Co-op sushi platter based on the most traditional of sandwich fillings: the BLT. Bacon, lettuce, and tomato, rolled into maki. The set sits in familiar Co-op packaging, a clear plastic tray with a cardboard sleeve. At its centre is a pot of cracked black pepper mayonnaise, which the packaging calls a ‘fish dip’. It’s an unusual combination. It is a very direct pitch to the lunchtime traditionalist.
The Platter and Dip Format
While the flavour is a fusion, the format—a platter of items surrounding a central dip—has precedent. It’s a common sight on party food aisles, but less so in the meal deal chiller. The closest relatives on the high street right now are arguably the M&S ‘Flip Dip’ range, which combines a dip with a topping you physically tip in. This BLT sushi concept is simpler, with a static pot, but the principle is the same. Provide a main carrier and a separate dip in one package.
The M&S dips give the format a foothold in reality. The wider family of products that use a ‘flip’ name, however, is incredibly diverse and mostly inedible. It’s a category that includes Smidge and Stanley Flip Straw Bottles, a Locknlock Kitchen Caddy with a Flip Top Lid, and even a Gardman Flip Top Seed Feeder. A very strange category indeed.
Sushi as a Sandwich Alternative
The caption that accompanied the image asks directly: “Would you add this to your meal deal?” Supermarket sushi has firmly established itself as a mainstream lunch option, a direct competitor to the pre-packaged sandwich. It is often seen as a lighter, or more premium, choice. Most major supermarkets now have extensive own-brand sushi lines.
This concept seems designed to bridge that gap. It offers the familiar, comforting flavour profile of a classic British sandwich but presents it in the format of a sushi platter. This isn’t about converting sushi lovers to a new flavour. It’s about converting sandwich buyers to a new format. It’s a sandwich in disguise. It is a bold play for the middle ground.
What the real range looks like
The closest relatives to this product’s format are from the M&S Flip Dip range, which includes a Red Pepper & Cream Cheese Dip and a Basil Dip with Pesto Drizzle. Beyond food, the ‘Flip’ descriptor is applied to a bafflingly wide array of items, from Smidge Flip Straw Bottles to the Gardman Flip Top Seed Feeder.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What flavour is the Co-op BLT sushi?
- The concept is for maki rolls with a bacon, lettuce, and tomato filling. The platter includes a separate central pot of cracked black pepper mayonnaise ‘fish’ dip.
- Is this part of the Co-op meal deal?
- The concept is presented as a potential main for the Co-op meal deal. In UK supermarkets, sushi platters are often included in these offers, though sometimes carry a small surcharge.
- Is the Co-op BLT Sushi Platter real?
- No, this product is not real. It is a Snackfish — a fictional food concept designed by the mockup studio UK Snack Attack. It is not sold in Co-op or any other store.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI