A High-Street Coffee Crossover
Brand collaborations are now a standard feature of the UK grocery landscape, but they still tend to happen within the same aisle. A cake brand might work with a biscuit brand; a crisp brand might adopt a condiment’s flavour. This concept pushes the idea further, pairing a supermarket bakery line with a high-street coffee chain.
The proposal is specific. This isn’t just a generic coffee doughnut, but a ‘Caramel Latte’ one, borrowing the branding and flavour profile of one of Costa’s most familiar menu items. The execution places it firmly in the supermarket. It’s presented as an M&S Bakery product, using the typical four-pack clear bag format you’d pick up with your weekly shop, not a single item you’d buy from a Costa counter.
The Supermarket Multipack Format
The packaging mockup is a familiar sight: a clear cellophane bag, sealed at the top with a branded card header. This format is the signature of the M&S in-store bakery range, used for everything from classic ring doughnuts to Yum Yums. It’s a no-nonsense approach that signals freshness and value, distinct from the cardboard boxes used for more premium, single-bakery items.
The design combines the two brands’ visual identities. The foundational M&S Bakery logo sits alongside Costa’s recognisable wordmark and its deep burgundy brand colour. A prominent ‘New’ flash suggests a limited-edition run. It’s a simple and effective piece of design work, immediately communicating the product’s core idea: a coffee-shop drink, reimagined as a take-home doughnut multipack.
Frequently asked questions
- What flavour are the doughnuts in the mockup?
- The fictional flavour is Costa Coffee Caramel Latte. The concept merges the familiar M&S Bakery doughnut with the branding and flavour of a popular Costa drink.
- Is this an official collaboration between M&S and Costa Coffee?
- No, there has been no official announcement of a partnership between M&S and Costa for a doughnut product. This image is a speculative design concept.
- Are M&S Costa Coffee Caramel Latte Doughnuts real?
- No, this product is a Snackfish. The image is a mockup created by the online design page UK Snack Attack and is not on sale in M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI