An Unlikely Crossover
Colin the Caterpillar is a British institution. For over three decades, the M&S chocolate sponge roll has been the non-negotiable centrepiece of office parties and children’s birthdays. Candy Kittens is a much newer proposition: a premium, vegan-friendly sweet brand founded by television personality Jamie Laing. The two occupy very different spaces in the UK’s confectionery landscape.
A new mockup brings them together. The concept imagines a full-size Colin the Caterpillar cake, but reworked entirely in the image of Candy Kittens. Instead of the familiar brown chocolate, the sponge roll is a vibrant pink, decorated with pink and white sprinkles and a face that matches the Candy Kittens pastel aesthetic. The co-branded box carries the tagline ‘feline sweet’, a direct nod to the partnership.
The Colin Empire
A major brand crossover for the cake itself would be new territory, but M&S has spent years expanding the Colin universe far beyond the original product. The character is now a sprawling sub-brand that covers multiple categories, establishing a clear precedent for line extensions. Anyone who thinks of Colin as just a cake hasn’t been paying attention.
The current range includes a huge variety of sweets. There are M&S Colin the Caterpillar Cola Gums, Cherry Gums, Fruit Gums, Fruit Sours, and Sour Stomps. The bakery line-up includes Mini Colin the Caterpillar Cakes and Softies. The brand even extends to partyware, with official Colin the Caterpillar Paper Plates and Party Cups. This extensive catalogue makes a new flavour variation seem entirely plausible within the brand’s strategy.
What the real range looks like
The Colin the Caterpillar range is extensive, covering much more than the original chocolate cake. Current M&S products include confectionery like Cola Gums, Cherry Gums, and Sour Stomps, as well as smaller baked goods like Mini Colin Cakes and Softies. A Candy Kittens edition would be the first major brand crossover for the cake, sitting apart from the core chocolate-based line-up.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What is Candy Kittens?
- Candy Kittens is a UK-based confectionery company that produces gourmet gummy sweets. Founded by Jamie Laing, the brand is known for its vegan recipes, natural fruit flavours, and distinctive packaging.
- What flavour would the Candy Kittens Colin be?
- The mockup shows a pink sponge cake, suggesting a departure from the classic chocolate flavour. This would likely align with Candy Kittens’ fruit-based sweet range, such as strawberry, raspberry, or watermelon.
- Is the Candy Kittens Colin the Caterpillar cake real?
- No. The Candy Kittens Colin the Caterpillar is a Snackfish. It is a mockup created by the online design page UK Snack Attack and is not a real product sold by M&S or any other retailer.
More like this
- M&S Bakery Lotus Biscoff Doughnuts Concept
- Colin the Caterpillar Parma Violets Gin Cake Mockup
- Ghost Pepper Colin the Caterpillar Concept Unveiled
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI