The Return of a Discontinued Classic
This concept brings together two very different UK confectionery stories. The first is about absence. In November 2023, Nestlé confirmed it was discontinuing its Caramac bar due to falling sales. First launched by Mackintosh’s in 1959, the caramel-flavoured bar was a staple for decades, distinct for containing no cocoa and getting its character from condensed milk, butter, and treacle.
Its withdrawal prompted the usual wave of public dismay that follows the axing of a legacy product. This mockup taps directly into that sentiment, imagining the well-known flavour profile not just returned, but applied to another famous brand. The design renders the familiar caterpillar log in a pale caramel colour, swapping the milk chocolate shell for a Caramac-inspired coating, complete with orange and brown speckles.
Colin’s Ever-Expanding Family
While Caramac has departed, Colin the Caterpillar has done the opposite. The M&S cake is no longer a standalone item for birthday parties; it is the anchor for an enormous and still-growing product line. The original chocolate log cake, first sold in 1990, has been joined by a sprawling range of sweets and party accessories that now function as a significant sub-brand for the retailer.
The core cake is now sold alongside Mini Colin the Caterpillar Cakes for individual portions. But the real expansion has been into bagged confectionery. Shelves now stock Colin the Caterpillar Softies, Speckles, Cola Gums, and Cherry Gums. For sour sweet fans, there are Fruit Sours and Sour Stomps. Even the party itself is catered for, with official Colin the Caterpillar Paper Plates and Party Cups available. A brand crossover, particularly with a retired legacy product, feels like a logical next step for a character that has already been stretched into almost every possible format.
What the real range looks like
The current M&S Colin the Caterpillar range is extensive, covering everything from the original M&S Colin the Caterpillar Cake and Mini Cakes to a huge variety of sweets like Fruit Gums, Cola Gums, Sour Stomps and Softies. This Caramac concept would be a flavour variation on the primary cake product, sitting alongside the classic chocolate version rather than being an entirely new format.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What was Nestlé Caramac?
- Caramac was a popular caramel-flavoured bar created by Mackintosh’s in 1959 and later produced by Nestlé. It was unusual as it contained no cocoa. Nestlé discontinued the bar in the UK in late 2023, citing a decline in sales.
- What is in a standard M&S Colin the Caterpillar cake?
- The classic Colin the Caterpillar from M&S is a chocolate sponge roll filled with chocolate buttercream. It’s covered in a hard milk chocolate shell, decorated with sugar-coated chocolate beans, and features a solid white chocolate face and feet.
- Is the M&S Caramac Colin the Caterpillar cake real?
- No, this is a Snackfish. It’s a design concept created by the mockup studio UK Snack Attack and is not on sale anywhere.
More like this
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- The Oasis Summer Fruits Colin the Caterpillar Cake Mockup
- Vimto Colin the Caterpillar Cake Mockup Surfaces Online
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI