A Major Brand Collision
Some ideas are immediately obvious. This is one of them. The mockup shows a collaboration between two absolute mainstays of UK food: M&S’s Colin the Caterpillar and Cadbury’s Crunchie.
The familiar green box, a fixture at British birthday parties for decades, is updated with the distinctive golden-yellow honeycomb pattern and shattered cinder toffee graphics of a Crunchie bar. The Cadbury logo appears alongside the M&S branding, signalling a partnership of some significance. The cake inside is described as a ‘honeycomb flavour sponge roll’. The caption that accompanied the image was straight to the point: “Crunchie Colin the Caterpillar cake – talk about an upgrade!”
The Official Colin Range
Colin is more than just a cake. It is a sprawling franchise. The core product, the original *M&S Colin the Caterpillar Cake*, sits at the centre of a huge ecosystem of spin-offs that have expanded far beyond the bakery aisle. There are downsized versions in the form of *Mini Colin the Caterpillar Cakes* for smaller gatherings.
The brand has also made a significant move into confectionery. You can buy *Colin the Caterpillar Softies*, *Speckles*, *Cola Gums*, *Fruit Gums*, *Cherry Gums*, *Fruit Sours*, and *Sour Stomps*. The flavour profiles here are mostly fruit or cola based. For parties, the brand extends to non-edibles like *Colin the Caterpillar Party Cups* and branded *Paper Plates*. It is an entire event infrastructure.
What the real range looks like
The current Colin the Caterpillar range is extensive, spanning from the original chocolate sponge cake to a wide variety of fruit and cola-flavoured gums like *Sour Stomps* and *Cherry Gums*. A honeycomb flavour, especially one co-branded with another major confectionery name like Cadbury, would be a first for the lineup. It would move the brand away from its established fruit sweet spinoffs and into direct collaboration.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What is the Crunchie Colin the Caterpillar cake concept?
- It’s a design mockup for a fictional product. It imagines a special edition of the M&S Colin the Caterpillar sponge roll flavoured with the honeycomb taste of a Cadbury Crunchie bar, complete with co-branded packaging.
- Does M&S make other Colin the Caterpillar cake flavours?
- While the classic chocolate sponge cake is the original, M&S has diversified the Colin brand significantly into sweets and party supplies. The core cake itself, however, has rarely deviated from its original chocolate recipe for UK release.
- Is the Crunchie Colin the Caterpillar cake real?
- No, this product is not real. It is a Snackfish — a fictional product concept and mockup image created by the online page UK Snack Attack. It is not available to buy in M&S or any other shop.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI