A Spirits-Based Crossover
Brand crossovers are now a permanent fixture of the UK confectionery landscape. This latest concept brings together two giants: the malty crunch of Maltesers and the best-selling Gordon’s Premium Pink Gin. The idea is presented in the familiar sharing pouch format, here weighing in at 102g. The packaging adopts the distinct pink branding and swan emblem of the Gordon’s product, transplanting it directly onto Maltesers’ territory.
The image, which ran with the simple caption “Pink Gin Maltesers! Yes please!”, suggests a product aimed squarely at an adult market. While chocolate liqueurs are a long-established category, particularly around Christmas, a mainstream pouch bag linking up with a specific gin brand is a more modern proposition. It follows a clear trend of gin’s flavour profile – fruity, sometimes sweet, and distinctly botanical – appearing in everything from yoghurts to cakes.
The Current Maltesers Range
The core Maltesers product has proven remarkably flexible over the years. Mars has expanded the brand far beyond the original milk chocolate spheres. The current range is less about new flavours and more about new formats and occasions. There are Maltesers Cake Bars and Chocolate Clusters for a different eating experience, and a White Maltesers variant sold in a box. The brand also exists in the drinks aisle, with both a chilled Chocolate Milkshake Drink and an Instant Hot Chocolate Jar available.
Seasonal releases are a major part of the strategy. The Maltesers Reindeer has become a Christmas staple, sold as a multipack, a mini treats bag, and as the centrepiece of two separate advent calendars. The more premium end is covered by Maltesers Truffles, which also have their own advent calendar and gift box formats. The only product explicitly mentioning ingredients beyond chocolate and malt is the Milk Chocolate Honeycomb Bites Bag. A gin-flavoured version would be a significant step in a new direction.
What the real range looks like
The current Maltesers range focuses on shifting formats, with products like Maltesers Cake Bars, Chocolate Clusters, and milkshake drinks. A gin-flavoured version would be a departure, moving into adult-oriented crossovers, contrasting with the family-friendly seasonal items like the Maltesers Reindeer and Truffles advent calendars.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What are Gordon’s Premium Pink Maltesers?
- This is a concept for a fictional product that combines the classic honeycomb-centred chocolate with the flavour of Gordon’s Premium Pink Gin. The design shows them packaged in a 102g sharing pouch.
- What other kinds of Maltesers products are actually available?
- The real Maltesers range includes format variations like cake bars, truffles, and clusters. There are also hot and cold drinks, a white chocolate version, and a very popular seasonal range built around the Maltesers Reindeer shape.
- Are Gordon’s Pink Gin Maltesers real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere. It is a piece of digital art designed to look like a real product.
More like this
- Cadbury Fruit Pastilles Buttons: A New Pouch Concept
- Cadbury Chocolate Orange Buttons: A New Flavour Concept
- White Chocolate Strawberry Maltesers Pouch Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI