A Sports Drink Crossover
A new design concept has surfaced, proposing a collaboration between two huge UK brands: Haribo and Lucozade. The mockup shows a familiar Haribo share bag, but rendered in the distinct orange and white branding of Lucozade Sport. The idea is simple. Gummies flavoured with the isotonic drink.
The caption that originally accompanied the image online framed them as a “pre-workout sweet treat”. This positions the imagined product in an interesting, if slightly confusing, market space. It’s an unusual suggestion for a brand known purely for confectionery. Haribo’s territory is treats, not functional sports nutrition.
The Haribo Sharing Bag Range
Haribo’s UK dominance is built on a core range of sharing bags. Most shoppers know Starmix and its fizzy counterpart, Tangfastics. The full lineup is much broader. It includes Supermix, the classic Goldbears, and the softer Jelly Babies, all available in the same large bag format.
Recent additions like Nostalgix and the lower-sugar Fruitilicious have expanded the selection, but they remain firmly within the fruit-sweet category. Even the sharper variants, like Haribo Balla Bites Zing and Rainbow Strips Zing, are extensions of the established sour fruit profile. A Lucozade Sport flavour would be a significant departure. Nothing from the world of functional drinks has ever featured in a Haribo bag before.
Flavour and Function
The choice of Lucozade Sport Orange is specific. This isn’t the classic, sparkling Lucozade Original many associate with sick days. It’s the still, isotonic drink found in gyms and at finish lines. This is what makes the concept so jarring.
The flavour itself is familiar to millions, but its entire context is performance and rehydration. Placing that specific orange profile into a Haribo gummy divorces it from its function. The result is a product idea that exists purely as a flavour crossover, ignoring the ‘why’ of the original drink. It would be a first for Haribo.
What the real range looks like
The current Haribo range in the UK focuses on fruit-flavoured sharing bags like Starmix, Tangfastics, Goldbears, and Supermix. A Lucozade Sport Orange variant would be a major departure, introducing a branded, non-fruit flavour from the sports drink category for the first time.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What is in Haribo Starmix?
- Haribo Starmix contains a mix of iconic shapes: Fried Eggs, Heart Throbs, Cola Bottles, Bears, and Rings. The flavours are a mix of fruit and cola.
- Is Haribo a German company?
- Yes, Haribo is a German company founded in 1920 in Bonn by Hans Riegel. The name is an acronym for HAns RIegel, BOnn.
- Are Haribo Lucozade Sport gummies real?
- No, this product is not real. It is a Snackfish – a fictional concept and a high-quality mockup created by the digital artist UK Snack Attack. It is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI