A Freezer Aisle Crossover
Brand crossovers are now a familiar sight in the snack world, but they rarely venture into the freezer cabinet. This concept imagines what would happen if one did, pairing the cracking chocolate of a Magnum with the flavour profile of Oasis Summer Fruits. The mockup presents the idea in a standard retail format. A classic 3-pack multipack box.
The packaging is a confident blend of two very different brand identities. Magnum’s signature gold and brown livery gives way to the bright yellow and purple of the Oasis bottle. It implies a berry-flavoured ice cream core, a fruit ripple, and the classic thick chocolate shell. It’s a familiar proposition with an entirely unfamiliar partner.
Fruit and the Magnum Range
Magnum is no stranger to fruit flavours, but it tends to handle them in-house. The current UK range includes a permanent Double Raspberry variant and has previously featured a limited-edition Signature Peach. These products pair fruit purées and sorbets with Magnum’s various chocolate coatings, establishing a clear format for this kind of innovation.
A collaboration with Oasis, however, would be a significant departure. The core of the Magnum lineup remains focused on confectionery profiles. Think Classic, Mint, Almond, White Chocolate, and Salted Caramel. These are the mainstays. A direct soft-drink tie-in would be a first for the brand, borrowing equity from a completely different aisle in the supermarket. It would move Magnum from fruit-flavoured ice cream into specifically branded, non-carbonated beverage territory.
The Multipack Format
By presenting this concept in a 3x100ml multipack, the design grounds itself in retail reality. This is a core SKU for the brand; the Magnum Classic Ice Cream Sticks 3x100ml pack is a fixture in supermarket freezers across the country. The choice of this format makes the idea feel instantly plausible, unlike a novelty shape or an unusual serving suggestion.
It looks like a product that could sit right alongside the existing range without any explanation. The execution uses the established assets of both brands cleanly, right down to the calorie information and multipack branding. This isn’t a radical reinvention of the product itself. It’s just a radical new flavour.
What the real range looks like
The current Magnum range is built around core flavours like Classic, Mint, Almond, and White Chocolate, but it also features fruit-based options like Double Raspberry and Signature Peach. An Oasis Summer Fruits edition would be Magnum’s first direct collaboration with a soft drink brand, sitting apart from its usual in-house confectionery and fruit creations.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour is Oasis Summer Fruits?
- Oasis Summer Fruits is a popular still soft drink in the UK. Its flavour is a sweet, non-carbonated blend of red berries and other fruits, including strawberry, redcurrant, and apple.
- Does Magnum often collaborate with other brands?
- Magnum’s innovations typically focus on new types of chocolate, sauces, and fruit purees created in-house, such as Double Salted Caramel or Signature Peach. Direct product collaborations with other major food and drink brands are not a feature of their current UK strategy.
- Are Magnum Oasis Summer Fruits ice creams real?
- No, this product is not real. The image of a Magnum Oasis Summer Fruits ice cream is a Snackfish — a high-quality mockup created by the digital artist UK Snack Attack. It is a concept and is not sold anywhere.
More like this
- Magnum Unveils Milky Way Magic Stars Ice Cream Concept
- Jammie Dodgers Magnum Is the Latest Biscuit Crossover Idea
- Monster Energy Mango Loco Magnum Concept Goes Viral
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI