A Cinema Crossover
This concept combines two very different fixtures of British life: the confectionery aisle staple and the cinema lobby slushy. The mockup proposes a 102g sharing pouch of Maltesers flavoured with Tango Ice Blast, the frozen carbonated drink known for its mix of sweet cherry and sharp blue raspberry.
The design places the familiar blue-and-red swirl of the Ice Blast branding onto the classic red Maltesers pouch. It’s an idea that pulls the chocolate brand into the world of licensed flavour crossovers, a strategy that has become increasingly common among snack manufacturers but one that Maltesers has largely avoided.
The Current Maltesers Range
A move into fruit flavours would be a significant pivot for the brand. The current UK Maltesers lineup is built almost entirely on format changes, not flavour profiles. Beyond the standard milk chocolate original and a white chocolate variant, expansion comes in the form of products like *Maltesers Truffles*, *Chocolate Clusters*, and spin-offs such as *Cake Bars* and *Instant Hot Chocolate*.
The brand’s major focus for innovation is seasonal. Christmas sees the release of the solid chocolate *Maltesers Reindeer* in various sizes, alongside advent calendars and gift boxes. A sharp, tangy, fruit-based flavour like Tango Ice Blast sits completely outside this established strategy of focusing on chocolate, malt, and seasonal shapes.
The Sharing Pouch Format
While the flavour is a departure, the 102g pouch format is standard territory for Mars Wrigley. It places the product directly on the shelf next to sharing bags of M&Ms, Skittles, and the original Maltesers themselves. The format is designed for group snacking and nights in, an occasion that ironically lines up well with the cinema-going experience so closely associated with Tango Ice Blast.
What the real range looks like
The real UK Maltesers range focuses more on format than flavour, including Truffles, Clusters, Cake Bars and seasonal Reindeer shapes. Aside from a White chocolate version, there are no core flavour variants, meaning a Tango Ice Blast edition would be a complete departure.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What flavour is Tango Ice Blast?
- Tango Ice Blast is a brand of frozen carbonated drink, famous for its swirled combination of cherry and blue raspberry flavours. It’s a common sight at UK cinemas and leisure parks.
- Are there many different Maltesers flavours in the UK?
- No, the range is very traditional. Apart from the original milk chocolate and a white chocolate version, Maltesers does not currently produce other flavour variants. Its innovations are typically new formats, such as Truffles or the seasonal Reindeer.
- Are Maltesers Tango Ice Blast real?
- No. This is a Snackfish, a fictional concept for a new product. The image is a mockup created by the online design page UK Snack Attack and it is not sold anywhere.
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- Thorntons Special Toffee Flake: A Brand Crossover?
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI