An Unlikely Brand Collaboration
This mockup presents a straightforward but compelling idea: Maltesers, but made with Milkybar white chocolate. The image shows the familiar red 102g sharing pouch, modified to include the classic Milkybar logo across the top. It is a brand crossover that seems obvious, tapping into a common request from shoppers for a white chocolate version of the honeycomb snack.
The image was posted with the simple caption, “White chocolate Maltesers?! Yes please!”, suggesting an immediate and uncomplicated appeal. However, the brand collaboration itself would be anything but simple. Maltesers are a core product for Mars Wrigley Confectionery in the UK, while Milkybar is one of Nestlé’s flagship brands. Co-branding between direct competitors at this level is exceptionally rare, placing this concept firmly in the realm of fantasy snacking.
A History of White Maltesers
While a Milkybar collaboration is fantasy, the idea of a white chocolate Malteser is not. Mars Wrigley has previously sold a white chocolate version of the snack. These have appeared sporadically over the years, often as a limited-edition item or a seasonal special, particularly around Christmas. They have been sold in boxes and as part of truffle selections, with the ‘Maltesers White Box’ appearing in some retailers.
The key difference in this concept image is the format. It proposes bringing the white chocolate variant into the mainstream sharing pouch line-up, giving it the same prominence as the standard milk chocolate original. It also explicitly ties the flavour to the popular Milkybar brand name, something that has never happened officially.
The Modern Maltesers Range
Today, the Maltesers brand extends far beyond the original spherical sweets. The core product line includes various formats, but the brand name is also used on a wide array of other products. The current UK range includes Maltesers Truffles, Maltesers Chocolate Clusters, and even Maltesers Cake Bars.
During the winter season, the brand is dominated by its Reindeer-shaped chocolates, which are available in advent calendars, multipacks, and treat bags. There are also licensed ambient products, such as Maltesers Instant Hot Chocolate and a ready-to-go Chocolate Milkshake Drink. This diversification shows a brand comfortable with experimentation, even if it has not yet made a white chocolate pouch a permanent fixture.
What the real range looks like
The real Maltesers range includes format variations like Truffles, Chocolate Clusters, and Cake Bars. While a ‘Maltesers White Box’ has been sold, this mockup’s flavour would sit apart by being a permanent pouch format and a crossover with a rival brand, Milkybar. The current range is heavy on seasonal products like the Maltesers Reindeer.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- Are white chocolate Maltesers a real thing?
- Yes, Mars Wrigley has released white chocolate Maltesers several times, usually as a limited edition or in gift boxes rather than the standard red pouch. This mockup is different because it proposes a co-branding with Nestlé’s Milkybar.
- Are Maltesers and Milkybar made by the same company?
- No. Maltesers are a Mars Wrigley brand, while Milkybar is made by Nestlé. The two are major global competitors in the confectionery market, which makes a real-life product collaboration extremely unlikely.
- Are Milkybar White Chocolate Maltesers on sale in the UK?
- No, this product does not exist. It is a Snackfish — a mockup created by the artist UK Snack Attack. It is a piece of concept art and is not manufactured or sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI