A New Party Edition
The Colin the Caterpillar brand has expanded far beyond its original birthday cake format. It now covers sweets, miniature cakes, and even a standard tub of ice cream. A new mockup proposes the next step in its frozen aisle evolution: a Mint Choc Chip edition.
The design places the new flavour under a “White Chocolate Party Edition” banner. This suggests a potential series of variants moving away from Colin’s traditional milk chocolate. The packaging retains the familiar branding, with Colin’s face front and centre on the purple tub, but the contents signal a classic flavour combination rarely associated with the character.
Mint, Chocolate, and Buttons
Mint choc chip is one of the UK’s most established ice cream flavours. Its appearance in a Colin tub would be a straightforward commercial decision, pairing a popular character with a proven seller. The details visible on the pack, and confirmed in the original caption, promise “mint choc chip swirls and those iconic button sweets.”
The inclusion of the sweets is key. The original Colin ice cream features chocolate-coated swirls and his signature solid white chocolate face. Adding the button sweets from the cake’s back into the ice cream mix would bring another core component of the original cake experience into the frozen format.
M&S Snacking Formats
While a new Colin ice cream is an easy concept to grasp, it sits oddly with some of the brand’s other recent food hall developments. The focus in certain new snacking lines has been on interactive formats that don’t involve the freezer aisle at all.
For example, M&S has recently introduced a line of “Flip Dips”. The range includes a Red Pepper & Cream Cheese Dip and a Basil Dip with Pesto Drizzle. These products involve the customer flipping a pot of sauce or topping onto the main dip, creating a different kind of shareable snack. It’s a notable departure from character-led confectionery.
What the real range looks like
The current M&S range supplied for comparison focuses on dip formats, including the M&S Flip Dip Red Pepper Cream Cheese Dip and the M&S Flip Dip Basil Dip with Pesto Drizzle. A Mint Choc Chip Colin the Caterpillar ice cream tub would be a very different proposition, expanding the character’s frozen range rather than the brand’s shareable dips.
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Frequently asked questions
- What flavour is the new Colin ice cream concept?
- The mockup shows a Mint Choc Chip flavour, presented as a “White Chocolate Party Edition”. The concept includes mint choc chip swirls and Colin’s white chocolate button sweets.
- Does M&S actually sell Colin the Caterpillar ice cream?
- Yes, M&S does sell a Colin the Caterpillar ice cream tub, which features chocolate sauce swirls and a solid white chocolate Colin face. The Mint Choc Chip version shown here is a work of digital art, not a real flavour.
- Is the Mint Choc Chip Colin the Caterpillar ice cream real?
- No, this product is not real. It is a Snackfish — a fictional concept and digital mockup created by the online artists at UK Snack Attack. It is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI