An M&S Sub-Brand
First appearing on shelves in 1990, Colin the Caterpillar is less a novelty cake and more a foundational Marks & Spencer brand. For over three decades, the chocolate roll cake has been the centrepiece of British birthdays, office leaving parties, and miscellaneous Tuesday evenings. The character’s longevity has allowed M&S to build an entire ecosystem around him, moving far beyond the original caterpillar cake and his partner, Connie.
The brand now encompasses bags of gummy sweets, miniature cake logs, larger sharing-size sweets, seasonal variants for Easter and Christmas, and even a dedicated gift bag. Colin is a rare example of a supermarket product becoming a genuine cultural icon, instantly recognisable and a reliable source of sales. This brand extension is strategic and constant, with the character appearing in new formats almost every year. The move into the freezer aisle was a logical next step.
Colin in the Freezer
Marks & Spencer already produces a real Colin the Caterpillar ice cream. It’s a tub of chocolate ice cream swirled with chocolate sauce, Colin’s signature milk chocolate loafers, and solid milk chocolate Colin faces scattered throughout. The format successfully translated the core components of the cake – chocolate sponge, chocolate buttercream, and a hard chocolate shell – into a frozen dessert.
This new mockup proposes a straightforward flavour variation on that existing product. The concept, created by UK Snack Attack, takes the established tub format and reimagines it as Mint Choc Chip. The packaging design is consistent with the current M&S branding, featuring the familiar green background and Colin logo. The key difference lies in the flavour profile and the composition of the chocolate pieces.
Mint and Chocolate Faces
The mockup tub shows a pale green, mint-flavoured ice cream base studded with dark chocolate chips. According to the caption that accompanied the image, the chocolate pieces are not generic chips but are shaped like Colin’s face, mirroring the real chocolate ice cream’s signature inclusion. This detail is a core part of the Colin brand’s appeal: the elements of the cake are repurposed across the entire product range.
Mint chocolate chip remains one of the UK’s most popular ice cream flavours, and its presence in the M&S frozen aisle is already well-established across other lines. Bringing it into the Colin the Caterpillar family would combine a best-selling character with a classic flavour. The idea essentially merges two reliable products into one, a common strategy for limited-edition launches.
Frequently asked questions
- What is in the actual Colin the Caterpillar ice cream?
- The real Colin the Caterpillar ice cream sold by M&S contains chocolate ice cream, a chocolate sauce swirl, and solid milk chocolate pieces shaped like Colin’s face and his white chocolate trainers.
- Has the Colin the Caterpillar cake had other flavours?
- The core Colin the Caterpillar cake has remained a chocolate roll cake. However, M&S has released numerous seasonal and special editions, including Halloween, Christmas, and Easter versions with different decorations, but the base flavour is consistent.
- Is Mint Choc Chip Colin the Caterpillar ice cream a real product?
- No, this product is not real. It is a Snackfish – a fictional concept and mockup image created by the online page UK Snack Attack. It is not on sale at Marks & Spencer or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI