A Filled Button
Cadbury Buttons are one of the simplest formats in confectionery. They are small, flat discs of Dairy Milk chocolate, first produced in 1960. Their appeal is their simplicity. A new mockup, however, suggests a fundamental change to that formula: a Pistachio Creme filling.
The design shows a standard purple share pouch, but the Buttons pictured are bisected to reveal a pale green centre. The branding proposes this as part of a ‘Real Flavour Innovation Editions’ range. This moves the product from a simple chocolate drop into the territory of a filled confection, competing with products like Lindor or other boxed chocolates. It’s a significant conceptual leap for such a familiar product.
The Real Cadbury Range
While new flavours regularly appear in the core chocolate bar lineup, much of Cadbury’s UK presence is now in other supermarket aisles entirely. The brand is heavily licensed for products made by other companies, particularly in the cake and dessert sectors. This strategy focuses on brand extension rather than core product innovation.
The current range includes baked goods like Cadbury Caramel Cake Bars and Cadbury Snack Shortcake, alongside chilled desserts such as Cadbury Pots of Joy. In the freezer aisle, you’ll find Cadbury Boost Ice Cream tubs and Cadbury Flake Ice Cream cones. These products use the familiar branding and flavours but in completely different formats. A filled Button would be an unusual move, representing a significant development for the core confectionery line itself.
The Pistachio Trend
The choice of flavour is not random. Pistachio has become a prominent flavour in UK food trends over the last few years, moving from a specialist ingredient to a mainstream premium option. It is now common to see pistachio offered in croissants, ice cream, cheesecakes, and dessert sauces.
This concept, therefore, taps directly into a proven market. Proposing a pistachio-filled chocolate from a major brand like Cadbury seems commercially plausible, aligning a heritage product with a contemporary taste profile. It’s a classic combination. The execution in a mass-market format like Buttons is the main point of interest.
What the real range looks like
The current Cadbury range extends far beyond chocolate bars, featuring licensed products like Cadbury Caramel Cake Bars, Boost Ice Cream tubs, and Pots of Joy desserts. A Pistachio Creme Button would represent a significant flavour innovation within the core confectionery line, rather than a brand extension into a new product category.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- Are Pistachio Creme Filled Cadbury Buttons a real product?
- No, Pistachio Creme Filled Cadbury Buttons are not a real product. The image is a conceptual mockup and this flavour has not been released by Cadbury.
- What are Cadbury Buttons?
- Cadbury Buttons are small, flat, circular drops of Dairy Milk chocolate. Launched in 1960, they are a very popular format in the UK, particularly with children, and are sold in various bag sizes.
- Is this an official Cadbury product?
- No, this is a Snackfish. It is a mockup created by the design page UK Snack Attack and is not a real product available for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI