An Unlikely Crossover
Brand crossovers are a constant feature of the snack and drinks market, but few concepts are as jarring as this one. The latest mockup to appear online pairs Red Bull, the undisputed king of high-caffeine energy drinks, with Shloer, the polite, non-alcoholic sparkling juice drink of choice at British family gatherings since 1935.
The concept, dubbed the ‘Pale Gold Edition’, imagines a 250ml can flavoured with Shloer’s signature White Grape. It’s a combination that pits the world of all-night gaming sessions against the world of the designated driver’s tipple at a wedding reception. As the creator’s caption puts it: “Posh energy, what do we think?” It’s a design that proposes a bridge between two very different social functions, both of which are served by a can of something fizzy.
The Red Bull Editions Range
While the choice of Shloer is unusual, the idea of a new fruit-flavoured Red Bull is perfectly in line with the brand’s current strategy. For years, Red Bull has supplemented its core range — the classic Energy Drink, Sugar Free, and Zero variants — with a rolling series of limited ‘Editions’. These offer novel, often seasonal, fruit flavours that keep the lineup fresh.
The current UK range is a sprawling fruit bowl of ideas. There’s the Spring Edition (Cherry), the Sugar Free Lilac Edition (Grapefruit and Blossom), the Sugar Free Peach Edition (White Peach), and the Sugar Free Pink Edition (Forest Fruits). Alongside those sit the Summer Edition (Citrus Zest), the Ice Edition (Iced Vanilla Berry), and the Winter Edition (Fuji Apple Ginger). A simple, classic White Grape would not look out of place among them, especially given the market’s current taste for less complex flavour profiles.
What the real range looks like
Red Bull’s current UK range includes the core Energy, Zero, and Sugar Free variants, plus a series of fruit-flavoured Editions. The current lineup features flavours like Cherry, White Peach, and Fuji Apple Ginger. A White Grape Edition would be a logical, if unexpected, addition to this fruit-focused strategy.
- Red Bull Energy Drink
- Red Bull Energy Drink Zero
- Red Bull Energy Drink Sugar Free
- Red Bull Energy Drink Spring Edition Cherry
- Red Bull Sugar Free Lilac Edition Grapefruit and Blossom
- Red Bull Energy Drink Sugar Free Peach Edition White Peach
- Red Bull Energy Drink Sugar Free Pink Edition Forest Fruits
- Red Bull Energy Drink Sugar Free Summer Edition Citrus Zest
- Red Bull Energy Drink Sugar Free Ice Edition Iced Vanilla Berry
- Red Bull Energy Drink Sugar Free Winter Edition Fuji Apple Ginger
Frequently asked questions
- What is the Red Bull Editions series?
- Red Bull Editions are the brand’s line of flavoured energy drinks. These are often released seasonally and feature a variety of fruit-based tastes that are distinct from the classic Red Bull flavour.
- What is Shloer?
- Shloer is a popular brand of non-alcoholic sparkling grape juice drink in the UK. It’s often served at celebrations and social events as a festive alternative to alcoholic drinks like wine or champagne.
- Is the Red Bull Shloer drink real?
- No, this is a Snackfish. The Red Bull Shloer White Grape Edition is a fictional concept and the image is a mockup created by the online page UK Snack Attack. It is not a real product and is not available to buy.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI