An Unlikely Combination
The drink-to-confectionery crossover is a well-established format, but some combinations feel more natural than others. This one is a head-turner. A mockup of a Yazoo Banana Milkshake Flake proposes merging Cadbury’s most structurally unsound chocolate bar with a flavour famous for its presence in a carton. The caption that accompanied the image read simply: “Yazoo Banana Milkshake Flake. I need this retro edition ASAP!”
The packaging mockup combines the familiar purple and yellow of Cadbury with Yazoo’s own branding, showing a yellow-tinted Flake bar. This implies a banana-flavoured chocolate, rather than any kind of liquid or fondant centre. Achieving a distinct milkshake flavour in solid chocolate is difficult. Getting it into the delicate, folded structure of a Flake without compromising the texture would be a significant technical challenge. It’s a very big idea.
The Modern Flake Range
Cadbury’s current strategy with the Flake brand is not about flavour innovation. It is about format. The core chocolate bar itself has remained untouched for decades, a pillar of consistency in the confectionery aisle. The brand’s energy has gone into placing that familiar texture into different products, primarily in the chiller and freezer sections.
You can buy a Cadbury Flake Ice Cream, which uses crumbled Flake pieces in a vanilla cone. There is also a Cadbury Flake Chocolate Dessert, a chilled pot that mixes chocolate sauce and mousse with Flake shards. That’s it. These products use the classic Flake as an ingredient. They do not alter the bar itself. This mockup proposes a fundamental change to the bar, something the brand has historically avoided.
What the real range looks like
The genuine Cadbury Flake range in the UK focuses on format extensions rather than new flavours for the bar. The current products are the Cadbury Flake Ice Cream and the Cadbury Flake Chocolate Dessert, alongside the original bar multipack. A Yazoo Banana Milkshake edition would represent a completely new direction, introducing a co-branded flavour to the core product for the first time.
- Cadbury Flake Ice Cream
- Cadbury Flake Chocolate Dessert
- Cadbury Flake Chocolate Bar Multipack
Frequently asked questions
- What is a Yazoo Banana Milkshake Flake?
- It’s a design concept for a limited-edition Cadbury Flake chocolate bar. The mockup shows the famously crumbly bar infused with the flavour of a Yazoo Banana Milkshake.
- Does Cadbury make other flavoured Flake bars?
- No. The official Flake brand extensions in the UK are currently focused on different formats, such as ice creams and dessert pots, which use pieces of the original milk chocolate Flake.
- Is the Yazoo Banana Milkshake Flake a real product?
- No, this product is not real. It is a Snackfish — a fictional concept designed and mocked up by the online creative page UK Snack Attack. It is not for sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI