A Proper Brew on a Stick
Two British household staples appear to have collided in this freezer-aisle concept. The design proposes a Magnum ice cream based on Yorkshire Tea’s Biscuit Brew. It’s a very specific choice. Not just standard Yorkshire Tea, but the variant engineered to taste like tea and biscuits combined. A proper brew.
The mockup shows a classic three-pack multipack box, a format familiar to Magnum buyers. According to the creator’s caption, the stick itself would contain ‘biscuit pieces and tea infused ice cream’. This is a direct crossover, taking the flavour profile of one product and placing it inside another. It is not subtle. The packaging merges Magnum’s gold and brown with Yorkshire Tea’s distinctive red and landscape illustration. The logic is clear.
The Magnum Multipack Range
Magnum’s current UK multipack range is built on a very solid, traditional core. The brand’s staples are widely available in the three-stick box format shown in the mockup: Magnum Classic, Magnum White Chocolate, and Magnum Almond. These are the foundations of the brand. There is also a Magnum Mint, catering to a long-standing popular ice cream flavour.
More recent additions have expanded the offering, but they stay within familiar confectionery territory. The range now includes Magnum Double Raspberry and a Salted Caramel variant. This Yorkshire Tea concept would represent a significant departure. It moves Magnum out of the fruit, nut and caramel space and into a partnership with a hot beverage brand. That is new ground for the company.
Flavour Departures
While a tea-flavoured Magnum would be a first, the brand does experiment. Beyond the core multipacks, the range features single sticks like the Magnum Signature Peach, alongside tubs like the Magnum Double Salted Caramel. There is also a well-established vegan line, including a vegan version of the Magnum Classic. The brand is not static.
This concept, however, feels different. It isn’t just a new flavour, but a co-branding exercise with another giant of the UK supermarket. The choice of Yorkshire Tea is pointed, leveraging a brand with a fiercely loyal following and a very distinct identity. It is less about creating a new fruit or sweet flavour and more about fusing two well-known customer experiences into one.
What the real range looks like
The current Magnum multipack range available in UK shops includes Classic, White Chocolate, Almond, and Mint, as well as more complex options like Double Raspberry. A Yorkshire Tea flavour would be the brand’s first collaboration with a UK hot drink brand, sitting far outside its usual profile of fruit, nut, and confectionery flavours.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour is the conceptual Yorkshire Tea Magnum?
- The concept is for a tea-infused ice cream containing biscuit pieces, covered in the classic cracking Magnum chocolate shell. The flavour is based on Yorkshire Tea’s existing ‘Biscuit Brew’ product, which is a tea designed to taste as if a biscuit has been dunked in it.
- Are Magnum and Yorkshire Tea owned by the same company?
- No, the two brands are entirely separate. Magnum is part of Unilever’s portfolio, while Yorkshire Tea is produced by Taylors of Harrogate, a family-owned business. This concept imagines them in a fictional partnership.
- Is the Yorkshire Tea Biscuit Brew Magnum real?
- No, this product is not real. It is a Snackfish — a mockup created by the online artist UK Snack Attack. The product is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI