A Classic Flavour Combination
A new design doing the rounds online proposes a straightforward brand crossover: After Eight Mint Nutella. The image shows the familiar 400g jar, redesigned with the green and black livery of the classic Nestlé dinner mint. The spread inside appears to have a pale green mint fondant swirl running through the usual hazelnut-chocolate base.
The caption that accompanied the image was simple: “After Eight Mint Nutella! Imagine that minty swirl on your morning toast.” It’s a flavour profile that makes immediate sense. Mint and chocolate are a long-established pairing, yet it’s one that has never appeared in Nutella’s official UK line-up. The challenge here is less about the flavour and more about the brand logistics; Nutella is a core Ferrero product, while After Eight is a Nestlé institution. A genuine collaboration would be a major industry event.
The Real Nutella Range
For decades, Nutella has been a brand defined by consistency. It has one flavour, hazelnut and chocolate, which has remained largely unchanged. Its expansion strategy has focused on changing the format, not the taste. The current UK product list demonstrates this perfectly.
The core offering is still the classic Hazelnut Chocolate Spread, which was recently joined by a Nutella Plant Based version. Beyond the jar, the brand has moved into biscuits and frozen goods. Consumers can buy Nutella B Ready chocolate biscuit bars, a tube of Nutella Biscuits, and a larger multipack. In the freezer aisle, you can find a Nutella Chocolate Hazelnut Ice Cream Tub and Bake At Home Frozen Croissants. Every one of these products is a different delivery system for the exact same flavour.
A Shift in Strategy
This mockup, therefore, represents a fundamental shift. An After Eight version would be the first true flavour variant of the spread itself to be suggested for the UK market. It would see Nutella move from being a singular, iconic product into a platform for new editions, following the model of brands like Cadbury Dairy Milk or KitKat, which regularly introduce limited-run flavours.
Bringing a competing brand’s profile into the jar would be an even bigger step. Ferrero has historically kept its brands siloed, preferring to innovate within its own portfolio rather than through external collaborations. This design imagines a different path, one where the world’s most famous chocolate spread opens itself up to outside influence.
What the real range looks like
The current Nutella range in the UK focuses on different formats rather than new flavours. Alongside the classic Hazelnut Chocolate Spread and a Plant Based version, the brand offers Nutella B Ready biscuits, an Ice Cream Tub, and frozen Bake At Home Croissants. A mint-chocolate variant like this After Eight concept would be the first major flavour addition to the core spread.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What flavour is After Eight Mint Nutella?
- The concept shows a spread that combines Nutella’s signature hazelnut and chocolate base with the dark chocolate and mint fondant flavour of a classic After Eight.
- Are Nutella and After Eight made by the same company?
- No, they are from major competitors. Nutella is owned by the Italian company Ferrero, while After Eight is a long-standing Nestlé brand. A real-world collaboration would be a significant commercial event.
- Is After Eight Mint Nutella a real product?
- No, this is a Snackfish. The image is a mockup created by the online design page UK Snack Attack, and the product is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI