A New Squashies Mix
A new design for a Swizzels Squashies flavour has emerged, this time taking its cues from the classic corner shop freezer. The mockup shows a bag of Strawberry Split Ice Lolly Mix Squashies, presented under a banner for a fictional ‘Real Mix Innovation Editions’ sub-range.
Since their launch in 2012, Squashies have successfully translated Swizzels’ hard sweets portfolio—like Drumsticks, Refreshers, and Love Hearts—into a popular soft foam gum format. This concept moves away from confectionery classics to draw on a different type of nostalgia.
A Plausible Combination
At first glance, an ice lolly flavour seems like a departure, but it builds directly on the current, real-world Squashies range. The line-up already contains both a Squashies Splits Lollies variant and a separate Squashies Ice Cream flavour. This Strawberry Split idea is a logical mash-up of those two established products, combining the specific lolly format of one with the general ice cream theme of the other.
The proposed flavour sits neatly alongside the existing range, which covers the Original mix (Drumstick and Refresher), Bubblegum, Strawberry Cream, and a Sour Cherry Apple edition. It’s an extension of an idea already present in the official line-up.
Deconstructing the Lolly
The source material is simple. A Strawberry Split lolly is a block of vanilla ice cream coated in a strawberry-flavoured ice shell. The mockup bag appears to represent these two components with two different sweets: one pale cream-coloured and one pink.
This suggests a deconstructed take on the flavour. Rather than a single, two-tone sweet attempting to replicate the lolly in one bite, the bag would contain separate vanilla and strawberry gums. It’s a literal interpretation, breaking the lolly down into its constituent parts for a pick-and-mix bag.
What the real range looks like
The real Swizzels Squashies range includes Original, Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. This fictional Strawberry Split Mix concept combines elements from two of those genuine products: the ‘Splits Lollies’ and ‘Ice Cream’ variants.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Swizzels Squashies?
- Squashies are a range of soft foam gums produced by Swizzels Matlow. They are ‘squashy’ versions of the company’s classic hard sweets, such as Drumstick lollies, Refreshers chews, and Love Hearts.
- Do Swizzels make other ice lolly flavour sweets?
- Yes, the official Squashies range includes a ‘Splits Lollies’ flavour and a separate ‘Ice Cream’ flavour, which this fictional variety combines.
- Are Strawberry Split Ice Lolly Mix Squashies real?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack and the product is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI