A Shift in Scale and Format
The standard format for Nutella has always been the glass jar, a familiar sight in cupboards across the country. A new concept design, however, imagines the spread repackaged on a much grander scale. The mockup shows a five-litre metal keg, the kind more commonly associated with beer or cider in a home bar or at a party.
This change moves the product from a household staple into the realm of catering or large-scale events. The graphics on the keg are minimal, featuring the familiar brand logo on a plain metal canister. The key innovation is the dispensing method: a black pull-lever tap is fitted near the base, suggesting a simple, gravity-fed system for getting the spread out. This is a significant departure from the usual knife or spoon.
From a Spread to a Topping
Having the spread on tap fundamentally alters its application. It becomes less of a spread and more of a sauce or topping, dispensed directly onto pancakes, waffles, or ice cream. The original social media caption that accompanied the image suggested it could be poured “straight into your mouth,” highlighting the directness of the new format.
The practicality of dispensing a thick, viscous spread like Nutella through a simple tap is a key consideration. Unlike a liquid beverage, the hazelnut spread’s consistency might require specific conditions to flow freely. The design does not show any heating or pressure mechanism, relying on a basic setup. This positions the keg as a simple, if ambitious, piece of packaging designed for sheer volume and novelty.
Frequently asked questions
- What size is the Nutella Party Keg?
- The concept design is for a 5-litre metal keg. This is a significant increase from the standard glass jars typically sold in supermarkets.
- How would the tap dispense the spread?
- The mockup shows a simple pull-lever tap. This suggests a gravity-fed system where pulling the handle opens a valve, allowing the spread to flow out. The consistency of Nutella at room temperature would make this a logistical challenge.
- Is the Nutella Party Keg a real product?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere. It is a conceptual piece of design and not an official product.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI