Two Icons Combined
This is a big idea. The concept brings together two absolute mainstays of the UK snack market: Percy Pig from Marks & Spencer and the Jaffa Cake from McVitie’s. It’s a powerful combination. The mockup proposes a 170g sharing pouch, the standard format for many Percy Pig variants, but co-branded with the distinctive Jaffa Cakes logo and colour scheme.
Visually, the sweet itself appears to be the classic pig head shape, but with a brown, chocolate-style top half. This directly mimics the structure of a Jaffa Cake, with its chocolate-covered orange jelly disc. The flavour profile is self-evident. It suggests a move away from Percy’s traditional berry flavours into the territory of zesty orange and dark chocolate, a profile entirely new for the M&S range.
The Percy Pig Range
The current Percy Pig lineup is surprisingly extensive, but it sticks to a very clear theme. The flavour is almost always a variation on the original grape, raspberry and strawberry fruit gum. There is no precedent for a chocolate or citrus product in the core range.
On shelves today, you can find the classic M&S Percy Pig Fruit Gums alongside several format variations. There are the M&S Percy Pig Pals, M&S Large Percy Pigs, and the smaller M&S Percy Pig Piglet Fruit Gums. The brand also offers M&S Percy Pig Party Time sweets and a dedicated M&S Percy Pig Original Veggie Fruit Gums version. Seasonal packs like M&S Percy Pig You Give Me Butterflies also appear. A Jaffa Cake edition would be the first true flavour departure in the brand’s history.
A Complicated Flavour
A McVitie’s Jaffa Cake is a precisely engineered thing. Its identity hinges on the combination of three distinct layers: a Genoise sponge base, a disc of orange-flavoured jelly, and a coating of dark, crackly chocolate. It is famously, and legally, a cake, not a biscuit. Translating this specific, multi-textural experience into a single gummy sweet presents a significant challenge.
The proposed design suggests a two-part sweet, which would likely mean combining a fruit gum base with a chocolate-flavoured candy top. Capturing the sponge element would be the most difficult part. This isn’t just a simple flavour blend; it’s an attempt to render a complex cake structure in a completely different confectionary format.
What the real range looks like
The actual Percy Pig range is focused entirely on fruit gum flavours. The current lineup includes Percy Pig Fruit Gums, Pals, Large Percy Pigs, Piglets, Party Time, Original Veggie Fruit Gums and the seasonal You Give Me Butterflies sweets. A Jaffa Cake flavour would be a complete outlier, introducing chocolate and orange to a brand known for its berry profile.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are original Percy Pigs?
- The original Percy Pig sweets have a unique flavour profile made from a blend of raspberry, strawberry, cherry and grape juices. They are soft foam and fruit-flavoured jelly sweets.
- Are Percy Pig sweets suitable for vegetarians?
- Yes, the entire Percy Pig range sold by M&S is now 100% vegetarian and made without gelatine. The brand offers a specific pack called ‘Original Veggie Fruit Gums’ to highlight this.
- Are Percy Pig Jaffa Cakes Edition sweets real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere. Marks & Spencer has not announced this product.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI