A Confectionery Crossover
A new design mockup brings together two titans of the UK sweet aisle: Marks & Spencer’s Percy Pig and the Swizzels Drumstick Squashie. The concept art proposes a product where the famous Percy Pig shape meets the distinctive raspberry and milk flavour of the classic Drumstick lolly, reimagined in the soft Squashies format.
This is a significant theoretical pairing. The Percy Pig brand is an M&S-exclusive powerhouse, while Swizzels Matlow is one of the UK’s longest-running independent sweet manufacturers. A collaboration would merge two entirely separate commercial worlds. The mockup’s packaging uses the signature Percy Pig pink but incorporates the blue chevron and font associated with the Drumstick brand, making the proposed partnership immediately clear on the shelf.
The Modern Percy Pig Lineup
A Drumstick flavour would represent a major departure for the core Percy Pig range. For all its ubiquity, the Percy brand is remarkably conservative with its primary sweet offerings. The current M&S lineup is built on variations in shape and size rather than dramatic flavour shifts. Consumers can buy the standard Percy Pig Fruit Gums, or opt for alternative shapes like the Pals or smaller Piglets.
The range also includes Large Percy Pigs for a bigger treat and Party Time bags with multi-coloured, fruit-flavoured piglet sweets. Recent additions like You Give Me Butterflies introduce new shapes but stay firmly within the established fruity gum territory. There isn’t a single brand crossover in the current permanent sweets collection. This concept breaks that mould entirely by importing a flavour profile from a completely different manufacturer.
A Familiar Pouch Format
The choice of a 170g sharing pouch is a commercially sound one. This is the standard format for the main Percy Pig bags and is also a common pack size for Swizzels’ own Squashies range. It places the product squarely in the ‘grab bag’ category, intended for sharing on car journeys or during a movie night.
By sticking to this established size and format, the concept feels grounded and plausible. It avoids reinventing the packaging and focuses entirely on the novelty of the flavour combination. The caption that accompanied the image simply asked, “Percy Pig Swizzels Squashies! Would you try these?”, tapping into the fanbases of both brands.
What the real range looks like
A Drumstick Squashies flavour would be a first for the M&S Percy Pig range, which currently focuses on variations of its classic fruit gum formula. The genuine lineup includes M S Percy Pig Fruit Gums, Percy Pig Pals, Large Percy Pigs, Piglet Fruit Gums, Party Time Fruit Gums, Original Veggie Fruit Gums, and the You Give Me Butterflies Fruit Gums.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour are Drumstick Squashies?
- The original Swizzels Drumstick Squashies have a distinct raspberry and milk flavour, based on the classic Drumstick lolly that has been produced since 1957.
- Is Percy Pig exclusive to M&S?
- Yes, Percy Pig is an own-brand product line for Marks & Spencer. The character and original sweets were launched in 1992 and are only available through M&S stores and their retail partners.
- Are Percy Pig Drumstick Squashies a real product?
- No, this product is not real. It is a Snackfish – a mockup piece of concept art created by the online page UK Snack Attack. It is not available for purchase anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI