An Unlikely Alliance
This design proposes a sweet that crosses the streams of two confectionery giants. The concept places the familiar Haribo branding alongside that of Hubba Bubba, the bubblegum brand known for its bright pink colouring and distinct, powerful flavour. It’s a compelling idea, but one that presents an immediate corporate hurdle.
Hubba Bubba is a brand from the Wrigley Company, which has been a subsidiary of the privately-owned Mars, Incorporated since 2008. Haribo, conversely, is a German family-owned business and one of Mars Wrigley’s biggest global competitors in the non-chocolate confectionery space. High-profile collaborations between direct rivals of this scale are almost unheard of, making this a particularly ambitious piece of brand-blending fiction.
A Departure from the Core Range
The current Haribo share bag offering in UK supermarkets is built around variety. The classic bags are almost all assortments of different shapes, textures, and flavours. The lineup includes mainstays like Starmix, Supermix, and the sour Tangfastics, alongside more recent additions such as Nostalgix and Fruitilicious. Even the single-animal bags, like Goldbears and Jelly Babies, contain a mix of different fruit flavours.
A single-flavour bag like Hubba Bubba Bubblegum would be a significant outlier. Haribo does produce single-flavour packs, like its Chamallows, but in the core gummy range, the mix is the main attraction. This concept isolates one very specific, non-fruit flavour and makes it the entire premise of the bag, breaking the established format of the brand’s most popular products.
The Bubblegum Flavour Profile
Bubblegum is a curious flavour category. It is entirely artificial, typically created from a blend of esters to produce a taste that suggests fruit without tasting specifically of any single one. It’s a profile closely associated with chewing gum, not so much with the gelatine-based sweets that Haribo is known for.
The idea here is to transplant the very specific flavour signature of the Hubba Bubba brand into a different format. This moves it from a product you chew but don’t swallow to one you eat. It’s a simple proposition that would sit strangely next to the cola bottles and raspberry hearts of a Starmix bag.
What the real range looks like
The real Haribo share bag range focuses on mixed assortments like Starmix, Tangfastics, Supermix, Goldbears, Nostalgix, and Jelly Babies. A single-flavour Hubba Bubba concept would be a departure from these multi-flavour bags, which form the core of the brand’s UK offering.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- Is Hubba Bubba made by Haribo?
- No, the two brands are owned by major corporate rivals. Hubba Bubba is a product of the Wrigley Company, a subsidiary of Mars, Inc. Haribo is a separate, family-owned German company.
- What sweets are in a standard Haribo Starmix bag?
- The classic Haribo Starmix sharing bag contains a mix of five iconic sweets: Goldbears, Twin Snakes, Happy Cola Bottles, Happy Cherries, and Heart Throbs.
- Is the Haribo Hubba Bubba Bubblegum bag a real product?
- No, this is a Snackfish. The image is a mockup created by the digital artist UK Snack Attack for their social media pages. This product is not in development and is not sold anywhere.
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- Percy Pig Jammie Dodgers: An M&S Sweet Crossover
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI