A New Spread for the Percy Universe
The universe of Percy Pig products is in a state of near-constant expansion, but the ambient aisle has remained relatively untouched. A new mockup changes that. It proposes a glass jar of Percy Pig spread, intended for crumpets, toast, or whatever else you might cover in a fruit-flavoured chocolate spread.
The design specifies a ‘Ruby Chocolate Berry Smash’ flavour, a combination of raspberry and milk chocolate. This is a logical step. The core Percy flavour profile has always been a mix of raspberry, strawberry, cherry and grape. Adding chocolate, particularly the berry-adjacent notes of ruby chocolate, feels like a plausible move for the M&S mascot.
The M&S Format Lab
While a spread might be new territory for Percy, innovative formats are not new for his parent brand. M&S currently uses a ‘Flip Dip’ format in its chilled savoury range. These products, which include a Red Pepper & Cream Cheese Dip and a Basil Dip with Pesto Drizzle, keep a wet topping separate from the main dip until the consumer flips it over at home.
A similar principle is often applied to yoghurts, but rarely to shelf-stable spreads. Applying this kind of thinking to a sweet product would be a genuine category jump. It is not hard to imagine a chocolate spread with a separate compartment for a fruit coulis or a sauce. It’s a fresh idea.
The Percy Precedent
Marks & Spencer has, of course, sold Percy in a jar before. The squeezable Percy Pig Dessert Sauce was a fixture of the ice cream aisle for some time, designed as a topping for sundaes. That product was a simple pink sauce, replicating the classic sweet’s flavour.
This concept is more complex. The ‘Ruby Chocolate’ element brings in a fourth-wave chocolate variety that has only been on the market for a few years. It moves Percy away from being a simple sweet flavour and towards a slightly more developed confectionery profile. The combination of milk chocolate, ruby chocolate, and raspberry is a familiar one in high-end chocolate bars, but it’s new for Percy.
What the real range looks like
The current M&S range includes several ‘Flip Dip’ products, a format where a topping is flipped into a main container. These are savoury dips like Red Pepper & Cream Cheese or Basil Dip with Pesto Drizzle; this fictional sweet spread would represent a new application of a format M&S already uses elsewhere in its stores.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Red Pepper Cream Cheese Dip
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What is ruby chocolate?
- Ruby chocolate is a variety introduced in 2017. It’s made from ruby cocoa beans and has a natural pinkish colour and a flavour profile often described as having berry-like, fruity notes with a slight tang.
- Has M&S ever sold a real Percy Pig spread?
- M&S has previously sold a ‘Percy Pig Dessert Sauce’ in a squeezy bottle, intended as a topping for ice cream and other puddings. However, a spreadable version for toast has not been part of the official range.
- Is Percy Pig Ruby Chocolate Berry Smash Spread a real product?
- No, this spread is a Snackfish. The image is a mockup created by the online design page UK Snack Attack. The product is not manufactured by M&S and is not available for sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI