A Cider-Inspired Ice Cream
A new design doing the rounds online proposes a significant brand crossover for the frozen aisle: a Kopparberg Mixed Fruit Magnum. The image shows a standard three-pack multipack box, redesigned with the familiar dark packaging of Magnum but overlaid with the distinctive pink and purple branding of the Swedish cider maker.
The flavour is based on Kopparberg’s best-selling Mixed Fruit variant, and the pack itself is labelled as a ‘Real Flavour Innovation Edition’. The concept, shared with the caption “Kopparberg Mixed Fruit Magnum! Yes please!”, places a well-known alcoholic drink flavour squarely into the premium ice cream stick market. The visual suggests a pink-coloured ice cream or sorbet centre, coated in Magnum’s signature cracking chocolate.
The Magnum Range in the UK
This kind of co-branding would be a new direction for Magnum in the UK. The brand’s current supermarket range is built around its own flavour profiles, rather than licensing names from other companies. The core of the lineup remains the established trio of Magnum Classic, Magnum White Chocolate, and Magnum Almond. These are fixtures of the freezer section.
From there, the range expands into more complex own-brand creations. Fruit is already represented by Double Raspberry and Signature Peach, while caramel gets two slots with Salted Caramel and Double Salted Caramel. There’s also a Magnum Mint. A Kopparberg edition would join the fruit flavours, but it would be the first to feature another brand’s specific, trademarked flavour on the box.
A Different Kind of Innovation
Magnum’s innovation tends to focus on format and texture. The ‘Double’ range, for instance, features a layer of sauce between two layers of chocolate. The brand also offers tubs, like the Magnum Double Salted Caramel Ice Cream Tub, and Mini versions of its Classic and Mint sticks. The focus is typically on the quality of the chocolate or the inclusion of ingredients like Madagascan vanilla.
A partnership with a cider brand would be a strategic shift, borrowing brand recognition from an entirely different category. While Kopparberg has expanded its own brand into gin and rum, Magnum has largely stuck to building its own flavour library. This concept imagines what it would look like if they took a different path, adopting the kind of direct brand mashup more commonly seen in confectionery or baked goods.
What the real range looks like
Magnum’s current UK stick range includes core flavours like Classic, Almond, and White Chocolate, alongside fruit editions such as Double Raspberry and Signature Peach. A Kopparberg Mixed Fruit variant would be the brand’s first co-branded alcohol flavour in this format.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour is the Kopparberg Magnum concept?
- The mockup is for a Mixed Fruit flavour, based on Kopparberg’s popular cider. The packaging visuals suggest a raspberry and blackcurrant ice cream or sorbet, which aligns with the cider’s flavour profile.
- Does Magnum make alcohol-flavoured ice creams?
- While the brand has occasionally released cocktail-inspired limited editions in some markets, the core UK supermarket range does not currently feature any ice creams co-branded with alcohol companies like Kopparberg.
- Is the Kopparberg Magnum a real product?
- No, the Kopparberg Magnum is not real. It is a Snackfish — a piece of digital art and a fictional product concept. The mockup was created by the online page UK Snack Attack and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI