An Ice Cream Van in a Bag
Swizzels Matlow has a deep back catalogue to draw from. Its Squashies range has been particularly successful, turning classic hard sweets and chews into a softer, foam-gum format. The Original mix, for instance, contains miniaturised versions of Double Lollies, Love Hearts, Drumsticks and Refreshers. It is a well-established formula.
This concept pushes the brand in a different direction. Instead of drawing on Swizzels’ own intellectual property, the Squashies Retro Lollies Mix looks to the shared memory of the British ice cream van. The pack shows three distinct shapes, each referencing an instantly recognisable frozen treat. There’s a three-stage Rocket lolly, a multi-coloured spiral that looks like a Twister, and a chocolate-and-sprinkle-topped lolly clearly based on a Fab.
A Different Kind of Mix
This marks a conceptual shift. Most Squashies variants focus on a single product or flavour profile. The Bubblegum bag contains just one flavour. The Sour Cherry Apple bag contains two that work together. Even the existing lolly-themed bag, Splits Lollies, is based on one specific type of ice lolly.
A multi-lolly assortment would be new territory. It suggests a selection pack where each shape might have a distinct, multi-part flavour combination. This is far more complex than the standard Squashies format, which usually reinterprets a single, familiar sweet. The idea isn’t just a new flavour; it’s a new way of constructing the bag’s contents.
What the real range looks like
The real Swizzels Squashies lineup currently includes the Original mix, Bubblegum, Strawberry Cream, and Sour Cherry Apple. The brand does have one other lolly-inspired variant, Squashies Splits Lollies. A Retro Lollies Mix would be a significant expansion of this ice lolly sub-theme, moving from a single type to a broader assortment.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- What are Swizzels Squashies?
- Squashies are a popular range of soft foam-gum sweets made by Swizzels Matlow. They are based on the flavours of the company’s classic confectionery, such as Drumstick lollies, Love Hearts, and Refreshers chews.
- Are there other ice lolly flavoured Squashies?
- Yes, Swizzels produces a Squashies Splits Lollies variant. It is based on the classic split ice lolly, combining fruit and ice cream flavours.
- Are Squashies Retro Lollies Mix real?
- No, this product is not real. It is a Snackfish — a mockup created by the artist UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI