Two Confectionery Giants
Some brand collaborations feel inevitable. This is one of them. The idea of a Haribo and Hubba Bubba team-up seems so logical that many people will assume it has already happened. It has not. But this mockup imagines what it might look like: a classic Haribo sharing bag, filled with sweets tasting of that unmistakable pink bubblegum.
Both brands are titans of the sweet aisle. Haribo is a German family-owned business famous for its gummy sweets. Hubba Bubba is an American bubblegum brand launched in 1979 and owned by the Mars Wrigley subsidiary. While their products are different, their target market has a huge overlap. The mockup proposes a simple flavour swap. Haribo’s familiar gummy shapes, just in bubblegum flavour. It’s a straightforward concept.
The Current Haribo Range
Haribo’s UK operation is built on variety. Beyond the flagship bags, the company offers a surprisingly diverse catalogue. Their seasonal lines are well-established, with products like the Haribo Advent Calendar and Haribo Elf Surprises appearing every winter. Then there are the tubs. The Haribo Starmix Sweets Tub and Tangfastics Sweets Tub are mainstays of parties and big-night-in shopping.
The core sharing bag range is broad. It includes the classics like Starmix, Supermix, and Goldbears, but also less common variants such as Haribo Bone Shakers. For those who prefer sour sweets, the brand has its ‘Zing’ sub-brand, covering Rainbow Strips and Balla Bites. Most relevant to this concept, however, is the Ritter Sport Haribo bar. That product, which places Goldbears inside a chocolate bar, proves that the company is willing to work with other major brands. A precedent exists.
A Flavour Not Yet Covered
While Haribo has experimented with countless fruit flavours, bubblegum remains notably absent from its mainstream UK mixes. It’s a flavour profile more commonly associated with ice cream, drinks, and of course, gum itself. Placing it in a gummy sweet would be a departure, but not an entirely radical one. It would create a distinct new product without cannibalising sales from existing lines like Starmix or Tangfastics.
The proposed format is a sharing bag, which is Haribo’s home turf. It’s the format they are known for and the one that dominates their shelf space in supermarkets. A bubblegum flavour would have to be strong enough to stand out, and the Hubba Bubba branding provides instant recognition for what that flavour should be. This is a very specific kind of sweetness. Not just generic bubblegum, but *that* bubblegum.
What the real range looks like
The genuine Haribo UK range includes sharing bags like Starmix, Supermix and Goldbears, tubs such as the Starmix and Tangfastics tubs, and seasonal items like the Advent Calendar. The company has also engaged in brand crossovers, most notably the Ritter Sport Haribo chocolate bar, showing a willingness to collaborate that makes this bubblegum concept feel plausible.
- Haribo Sharing Tub
- Ritter Sport Haribo
- Haribo Elf Surprises
- Haribo Advent Calendar
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Bone Shakers Sharing Bag
- Haribo Starmix Sweets Sharing Bag
Frequently asked questions
- What flavour are Haribo Hubba Bubba sweets supposed to be?
- The concept is for gummy sweets that taste like classic Hubba Bubba bubblegum. The mockup shows pink and blue sweets, suggesting the iconic original bubblegum flavour from the Wrigley’s brand.
- Does Haribo do other brand collaborations?
- Yes, they do. A notable recent example in Europe is the Ritter Sport Haribo bar, which combines Ritter Sport milk chocolate with Haribo Goldbears. This shows the company is open to partnerships with other major confectionery brands.
- Are Haribo Hubba Bubba sweets a real product?
- No, this product does not exist. This is a Snackfish — the image is a mockup created by the online creative page UK Snack Attack. It is a design concept and is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI