The Mockup
A new image proposes a straightforward but powerful combination: the M&S Colin the Caterpillar ice cream tub, swirled with Nutella. The design, presented with the caption “Colin the Caterpillar Nutella Ice Cream! I need this!”, integrates the branding of both products seamlessly. It retains the familiar green M&S packaging and Colin character graphics, but adds the iconic Nutella logo and a prominent brown swirl motif.
The concept takes an existing, real product as its base. M&S launched the original Colin the Caterpillar ice cream in 2020, a tub of chocolate ice cream containing miniature chocolate Colin faces and a thick chocolate sauce. This mockup simply swaps one famous chocolate element for another, leveraging the instant recognition of the Ferrero-owned hazelnut spread.
Colin’s Expanded Universe
Colin the Caterpillar is now a universe of products, far removed from his origins as a simple novelty birthday cake. M&S has systematically expanded the range to cover multiple categories, cementing the character as a core part of its food hall identity. Alongside the original cake, there is now a partner, Connie the Caterpillar, plus miniature versions of both.
The brand extension doesn’t stop at cake. Consumers can buy bags of gummy sweets, solid white chocolate Colin faces, and even seasonal variants for occasions like Easter and Halloween. The move into the freezer aisle with the ice cream tub was a logical next step in this expansion. A new flavour variant, especially one involving a third-party brand, would be another step in the character’s evolution from a single product into a full-blown platform.
A Brand Collaboration
The key detail here is the use of the Nutella name and logo. This isn’t just a generic ‘chocolate hazelnut’ flavour; it’s a specific co-branding proposition. For this product to exist, a commercial agreement would be needed between Marks & Spencer and the Italian confectionery giant Ferrero. Such partnerships are common in the supermarket aisles, but they represent a significant undertaking.
M&S tends to be protective of its key character brands like Colin and Percy Pig, preferring to develop new products and flavours in-house. Bringing in a name as globally recognised as Nutella would be a major strategic move, pairing one of the UK’s most beloved own-brand characters with a world-leading spread. The visual appeal of the mockup relies entirely on the power of these two names sharing a single tub.
Frequently asked questions
- Is there a Colin the Caterpillar ice cream already?
- Yes, there is. M&S launched a Colin the Caterpillar ice cream tub in 2020. The real product consists of chocolate ice cream, a chocolate sauce swirl, and small, solid chocolate Colin faces.
- Do M&S and Nutella collaborate on products?
- No, there is no existing product partnership between M&S and Ferrero for a Nutella-branded Colin the Caterpillar item. While brand collaborations are common in the food industry, this specific one does not exist.
- Is Nutella Swirl Colin the Caterpillar ice cream real?
- No, it is a Snackfish. The image is a mockup created by the online page UK Snack Attack. It is a design concept, not a real product, and is not sold in M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI