A Cider-Infused Classic
The brand crossover is a powerful tool in grocery. It brings together two established names, creating something that feels both new and familiar. The latest example to appear online is a concept that merges the worlds of premium ice cream and Swedish fruit cider: the Kopparberg Mixed Fruit Magnum.
Presented in the brand’s classic 3-pack multipack box, the design uses Kopparberg’s distinct black background and fruit illustration. It’s a simple idea. It is also a convincing one. The caption that accompanied the image was direct: “Kopparberg Mixed Fruit Magnums? Yes please!” This isn’t the first time an alcohol brand has been imagined in the freezer section. The category is full of gin-and-tonic ice lollies and sorbets based on sparkling wine, but seeing the idea applied to a mainstream giant like Magnum is different.
The Magnum Flavour Strategy
Magnum’s range is extensive, but it has a clear strategy. The core products are built around chocolate variations. There’s Magnum Classic, Magnum White Chocolate, and Magnum Almond. The brand then expands into more indulgent territory with Magnum Double Raspberry and the Magnum Double Salted Caramel Ice Cream Tub.
Fruit is definitely part of the plan. Alongside the raspberry variant, the brand offers a Magnum Signature Peach. But these are generic fruit flavours, not co-branded products tied to another company’s specific recipe. A partnership with Kopparberg would be a major departure. It would move Magnum away from classic dessert ingredients and into the territory of specific, licensed flavours. It’s a big step. This would be their first collaboration with an alcohol brand in the UK, creating an entirely new category for their ice cream sticks.
What the real range looks like
Magnum’s actual UK range includes fruit variants like Double Raspberry and Signature Peach, but a cider collaboration would be a first. The concept sits far outside the established core line-up of Classic, White Chocolate, Almond, Mint, and Salted Caramel sticks.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour is the Kopparberg Magnum concept?
- The mockup is based on Kopparberg’s most popular flavour, Mixed Fruit. This is their best-selling blend of raspberry and blackcurrant cider.
- Does Magnum make any other alcohol-flavoured ice creams?
- No, Magnum has not released any ice creams in the UK that are co-branded with an alcohol company. Their fruit flavours, like peach and raspberry, are not part of any brand partnership.
- Are Kopparberg Mixed Fruit Magnums real?
- No, this product is not real. It is a Snackfish — a mockup created by the online page UK Snack Attack — and it is not for sale in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI