A Major Confectionery Crossover
A new design mockup brings together two of the biggest names in UK treats: Magnum and Cadbury. The concept shows a Cadbury Crunchie Honeycomb Magnum, presented in the brand’s familiar 3-pack multipack box format. This is not a subtle flavour idea. It is a direct fusion of two specific, well-established products.
The image was shared online with a simple caption: “Cadbury Crunchie Honeycomb Magnum! Just imagine that CRACKING chocolate. Yes please!” The packaging mock-up adopts Magnum’s classic dark brown and gold branding, but integrates the distinctive Crunchie yellow and red logo, along with images of the honeycomb chocolate bar itself. It’s a clean and convincing piece of design work, immediately communicating the proposition: a honeycomb ice cream, coated in Cadbury chocolate with crunchy honeycomb pieces.
The Real Magnum Range
Magnum’s strategy has historically focused on variations of flavour rather than brand collaborations. The current UK lineup is extensive. It includes mainstays like Magnum Classic, Magnum Mint, Magnum Almond, and Magnum White Chocolate. The brand has also expanded into more complex profiles, with products like Magnum Double Raspberry and Magnum Salted Caramel Ice Cream Sticks available in most supermarkets.
The range covers different formats, too. Alongside the standard sticks, consumers can buy Magnum Mini Classic and Magnum Mini Mint for a smaller portion, or a Magnum Double Salted Caramel Ice Cream Tub for sharing. There is even a Magnum Vegan Classic. What is absent from this list is any kind of partnership with an external confectionery brand. Their new flavours come from within the Magnum kitchen, not from a deal with a competitor like Mondelez.
A Plausible Combination
While Magnum tends to go it alone, Cadbury is no stranger to the freezer aisle. The brand regularly licenses its products for ice cream versions made by Froneri, from Dairy Milk tubs to Flake 99 cones. From Cadbury’s perspective, a Crunchie ice cream is entirely normal business practice. For Magnum, it would be a significant departure.
The concept is grounded in a format Magnum knows well. The three-pack stick multipack is a core part of its retail presence, seen in products like the Magnum Classic Ice Cream Sticks 3x100ml. A Crunchie flavour would sit oddly next to Signature Peach, but the fundamental product is one Magnum produces by the million. It’s a compelling idea precisely because one half of the partnership would be breaking new ground, while the other would be doing what it has always done.
What the real range looks like
The current Magnum range includes core flavours like Classic, Mint, and White Chocolate, alongside fruit-led variants like Double Raspberry and Signature Peach. A Crunchie version would be the brand’s first major confectionery crossover, sitting apart from its flavour-focused lineup.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour is the Cadbury Crunchie Magnum?
- The concept proposes a honeycomb-flavoured ice cream combined with Cadbury milk chocolate and honeycomb pieces, designed to replicate the taste and texture of a Crunchie bar in the Magnum stick format.
- Does Magnum make other ice creams based on chocolate bars?
- No, Magnum’s range is built around its own flavour profiles, such as mint, almond, salted caramel, or raspberry. They have not released official collaborations with external confectionery brands like Cadbury.
- Is the Cadbury Crunchie Magnum a real product?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
More like this
- Magnum Milkybar White Chocolate Chunk Ice Cream Mockup
- Colin the Caterpillar Ferrero Rocher Hazelnut Core Ice Cream
- Magnum Oasis Summer Fruits Ice Cream Envisioned
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI