A Three-Flavour Combination
The latest design to appear online proposes a significant twist on a Cadbury staple: the Flake 99. This version imagines a ‘Neapolitan Edition’, combining strawberry, vanilla, and chocolate flavours into the single, famously crumbly bar. The mockup retains the familiar purple and yellow branding but adds pink and brown stripes to signal the new composition.
A Neapolitan product is, by definition, a trio of distinct layers. The challenge here would be technical. The unique production process for a Flake creates its delicate, folded texture by pouring a thin stream of molten chocolate onto a chilled roller. Replicating that with three separate types of chocolate simultaneously, while maintaining structural integrity, would represent a substantial manufacturing shift for the Bournville-based brand.
The Flake 99 Format
The ’99’ is a specific format in the Cadbury lineup. It’s a shorter, lighter version of the standard Flake, designed explicitly to be served with soft-serve ice cream. Its name is rooted in confectionery history, though the exact origin is debated. The choice to apply the Neapolitan concept to this particular bar is logical, as the flavour combination is almost exclusively associated with scoops of ice cream.
This mockup doesn’t just suggest a new flavour; it suggests an evolution of one of the brand’s most functional products. The accompanying caption from the creator reads, “Neapolitan Flake 99! Your ice cream cone just got an upgrade!”, reinforcing its intended use case. It leans into the bar’s primary role as an accessory, rather than just a standalone snack.
The Flake Brand Today
While a multi-flavoured bar remains a concept, Cadbury has expanded the Flake brand into other categories. The core identity of crumbly milk chocolate has been translated into several formats found in supermarket chillers and freezer aisles across the UK. These are not limited-edition experiments but established parts of the permanent range.
Currently, shoppers can buy a Cadbury Flake Ice Cream tub, which contains chocolate ice cream swirled with Flake pieces. There is also a Cadbury Flake Chocolate Dessert, a chilled pot that combines chocolate pudding with a topping of crumbled Flake. Alongside these, the standard Cadbury Flake Chocolate Bar Multipack remains a fixture. This shows a strategy of extending the brand experience into new textures and temperatures, rather than altering the fundamental flavour of the bar itself.
What the real range looks like
The current Cadbury Flake range includes a tub of Flake Ice Cream and a chilled Flake Chocolate Dessert, alongside the standard bar. A Neapolitan Edition would be the first major flavour innovation for the bar format itself in some time.
- Cadbury Flake Ice Cream
- Cadbury Flake Chocolate Dessert
- Cadbury Flake Chocolate Bar Multipack
Frequently asked questions
- What is a Cadbury Flake 99?
- A Cadbury Flake 99 is a smaller, half-sized version of the classic Cadbury Flake bar. It was created specifically to be inserted into a cone of soft-serve ice cream, which is a popular seaside and park treat in the UK.
- Has Cadbury ever sold a flavoured Flake bar?
- Over the years, Cadbury has launched several variations, but the current UK range focuses more on format extensions than new bar flavours. The main products available now are the classic bar, a chilled dessert pot, and a tub of ice cream.
- Is the Flake 99 Neapolitan Edition a real product?
- No. The Flake 99 Neapolitan Edition is a Snackfish. It is a fictional concept and digital mockup created by the online page UK Snack Attack. It is not a real Cadbury product and is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI