A Bar Based on an Ice Cream
The name ‘Flake 99’ is inseparable from ice cream. It refers specifically to a soft-serve cone with a Flake bar inserted, a fixture of British seaside towns and park vans. This new design proposes bringing the full ice cream experience—complete with strawberry sauce—into a single chocolate bar.
The mockup’s packaging uses the familiar purple and yellow Flake branding but adds a prominent pink swirl and illustrations of fresh strawberries. The bar itself, visible through a cutout, appears to have a pale pink streak running through the famously delicate folds of milk chocolate. It’s an attempt to translate a topping into an ingredient.
The Challenge of Flake
Cadbury’s Flake is defined by its unusual structure. It is famously difficult to work with, a characteristic that has become its main selling point. The slogan “the crumbliest, flakiest milk chocolate” is less a boast and more a simple statement of fact. This physical property has also made it resistant to the kind of flavour innovation common across the rest of the Cadbury range.
Adding inclusions, fillings, or even a different type of chocolate risks compromising the precise texture that makes a Flake what it is. For decades, the brand has largely kept the core bar pure, preferring to use the Flake name on other products where the texture is less critical. This mockup bypasses that issue by suggesting a flavour infusion rather than a solid component, swirling strawberry flavour directly into the chocolate itself.
What the real range looks like
The current Cadbury Flake range in the UK focuses on brand extensions outside the core bar format. Products include Cadbury Flake Ice Cream and Cadbury Flake Chocolate Dessert, alongside the standard Cadbury Flake Chocolate Bar Multipack. A Strawberry Swirl edition would represent a rare flavour innovation for the bar itself, which has remained almost exclusively milk chocolate.
- Cadbury Flake Ice Cream
- Cadbury Flake Chocolate Dessert
- Cadbury Flake Chocolate Bar Multipack
Frequently asked questions
- What exactly is a Flake 99?
- A ’99 Flake’ is a soft-serve ice cream in a cone with a single Cadbury Flake bar pushed into it. The origin of the name is debated, but it’s a classic combination sold by ice cream vans across the UK.
- Have there been other Cadbury Flake bar flavours?
- Very few have reached the UK market. Limited editions like Flake Praline, Flake Allure, and Flake Dark have appeared over the years, but the brand has consistently prioritised the original milk chocolate version, keeping the bar format simple.
- Is the Cadbury Flake 99 Strawberry Swirl real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI